Hisense MEA and Real Madrid: A Game-Changing Partnership Ahead

Hisense MEA and Real Madrid: A Partnership Renewed
Hisense MEA has officially entered the second year of its partnership with Real Madrid for the exciting 2025/2026 season. This collaboration is an embodiment of Hisense's dedication to bridging the gap between fans and high-quality sports experiences. By joining forces with one of the most celebrated football clubs in the world, Hisense emphasizes its commitment to innovation, performance, and passion.
A Legacy of Sports Collaboration
The beginnings of this partnership are rooted in nearly a decade of global sports sponsorships, which have included landmarks like UEFA EURO™ and FIFA™. Hisense continues to build momentum on the world stage, seamlessly integrating its innovative products into the fan experience. The alliance with Real Madrid in the MEA region highlights the brand’s emphasis on high-quality viewing experiences, ensuring its products are a staple in homes across the Middle East and Africa during this thrilling season.
Innovative Products for Fans
Central to this season's campaign is Hisense's exclusive range of limited-edition Real Madrid merchandise. This collection effortlessly combines style with groundbreaking technology. For instance, the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector provides fans an incredible portable viewing solution. Additionally, the 100-inch ULED MiniLED U7 PRO TV promises extraordinary color and clarity, enhancing the match day experience like never before. Everyday essentials like the PureFlat Smart Refrigerator and Uni Series Air Conditioner will also keep fans connected and comfortable during critical game moments.
Fostering Community Engagement
Hisense’s renewed sponsorship goes beyond showcasing advanced technology; it aims to deliver real value to fans in the Middle East and Africa. Throughout the ongoing season, Hisense plans to launch a variety of promotions and experiential activations, which will further connect fans to both the brand and Real Madrid. Jason Ou, President of Hisense Middle East and Africa, remarked on the profound reach of this partnership, stating that it serves as a robust platform for engaging the diverse MEA audience.
Building Connections in the MEA Region
Through exciting campaigns and experiential activities, Hisense is set to create deeper connections with fans across various markets. Activities may range from large-scale events to community-focused initiatives, ensuring that supporters feel a part of the Real Madrid family and the innovative spirit of Hisense. This thoughtful approach embodies the brand's goal of not just reaching audiences but also uniting them through shared sports passion.
A Commitment to the Future
As Hisense continues its collaboration with Real Madrid, the company reaffirms its commitment to pioneering innovations that resonate with fans. By attaching itself to the world’s most prestigious football club, Hisense not only promotes its cutting-edge home entertainment solutions but also enhances the overall fan experience.
About Hisense
Founded in 1969, Hisense has cemented its reputation as a leader in consumer electronics and home appliances, operating in over 160 countries worldwide. The brand prioritizes delivering high-quality multimedia products and smart IT solutions to its customers. Currently, Hisense ranks second globally in television shipments and holds the top position in the 100-inch or larger TV segment, all while actively sponsoring vital sports events like the FIFA World Cup 2026™.
Global Reach and Local Impact
With 31 R&D centers and numerous production facilities worldwide, Hisense is dedicated to relentless innovation to meet consumer needs. Their current operational hubs in Dubai, UAE, and across the MENA region improve the efficiency of their manufacturing and distribution practices, making it easier to deliver innovative solutions to customers. Explore more about Hisense by visiting their official site!
Frequently Asked Questions
What is the significance of the partnership between Hisense and Real Madrid?
This partnership symbolizes Hisense's commitment to providing innovative technology experiences that connect fans with their favorite team.
What exclusive products are being launched for this season?
The season features limited-edition products such as the C2 Ultra 4K UHD Projector and the ULED MiniLED U7 PRO TV, designed to enhance viewing experiences.
How does Hisense plan to engage fans in the MEA region?
Hisense intends to roll out various promotions and events aimed at creating a close-knit community between fans, the brand, and Real Madrid.
What types of experiences can fans expect this season?
Fans can anticipate a mix of large-scale events and community-focused initiatives designed to deepen their connection to Real Madrid and Hisense.
Where is Hisense headquartered?
Hisense operates globally with its regional headquarters located in Dubai, UAE, overseeing several offices across the MENA region.
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