Hisense Leads Innovation in Large-Screen TVs Ahead of IFA 2025

Hisense Excels in the Global Large-Screen TV Market
Hisense, a prominent player in consumer electronics and home appliances, is poised to showcase innovative technologies at IFA 2025. As a testament to its leadership, recent industry reports indicate that Hisense ranked No.1 worldwide for shipments of TVs measuring 100 inches and larger during the first half of the year, securing a remarkable 58% share of the global market.
Innovative RGB-MiniLED Technology
Emphasizing its commitment to home entertainment, Hisense is excited to unveil its cutting-edge RGB-MiniLED technology. This advancement, honed through years of research and development, delivers striking colors, exceptional brightness, and meticulous contrast—achieving a 100% BT.2020 color gamut for images that truly resonate with viewers.
"At IFA, we aim to highlight the future of innovation. Hisense is thrilled to introduce our RGB-MiniLED technology and AI-driven Smart Connect to the regional market, where demand for the latest tech is ever-growing," stated Jason Ou, President of Hisense Middle East & Africa.
As pioneers in RGB-MiniLED, Hisense continues to set industry standards with groundbreaking achievements, including the world's largest 116-inch RGB-MiniLED TV. This innovation promises an immersive experience that transports viewers into a new cinematic realm, enhancing their emotional connection to every moment.
Showcasing Innovations at IFA 2025
At IFA 2025, Hisense will captivate visitors with engaging displays of its technological advancements. A significant media event is scheduled on September 5, as part of their presentation in Berlin, themed "Own the Moment." Attendees will be among the first to witness Hisense's latest breakthroughs in display technology and intelligent appliances, illustrating a comprehensive vision for the future of connected living.
Crowds can explore Hisense's entire range of premium visual and smart home solutions at Messe Berlin, from September 5–9. With doors opening daily from 9:30 a.m. until 6 p.m., this event is an opportunity for consumers to connect with innovative technologies.
Fostering Innovation in Diverse Markets
Hisense's stronghold in large-screen and RGB-MiniLED technology reinforces its reputation as a global trendsetter. Its ongoing investments in regional markets, particularly in the Middle East and Africa, cater to the increasing consumer demand for immersive entertainment options. Whether in stylish residences or dynamic sports venues, Hisense is reshaping how audiences engage with their favorite moments.
Committed to continual innovation and enhancing consumer experiences, Hisense aspires to inspire global audiences to explore new possibilities and confidently seize the moment.
About Hisense
Founded in 1969, Hisense has grown into a distinguished leader in home appliances and electronics, operating across more than 160 countries. The brand excels in delivering high-quality multimedia products and smart IT solutions. Recognized as a top contender in TV shipments globally, Hisense ranks second overall and is number one in the 100-inch and larger category. As an official partner of the FIFA Club World Cup 2025™, Hisense actively engages with audiences through global sports partnerships.
With 31 research and development centers, 36 manufacturing parks, and 64 international offices, Hisense is consistently at the forefront of innovation. Its regional headquarters in Dubai and various offices across the MENA area enable efficient production and distribution, in tune with consumer needs. Stay tuned for the latest announcements by visiting their website at https://hisenseme.com/.
Frequently Asked Questions
What technology will Hisense showcase at IFA 2025?
Hisense will present its next-generation RGB-MiniLED technology, promising enhanced colors and brightness.
What market share does Hisense have in large-screen TVs?
Hisense holds a remarkable 58% of the global market share in TVs over 100 inches, as reported.
Who is the President of Hisense Middle East & Africa?
Jason Ou currently serves as the President of Hisense Middle East & Africa.
When and where is the Hisense event during IFA 2025?
The Hisense media event will take place on September 5, 2025, at the IFA Innovation Stage in Berlin.
What is the vision of Hisense for the future?
Hisense aims to redefine home entertainment through innovation and quality, inspiring audiences worldwide.
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