Hisense Expands Horizons with Major Export Milestone in MENA
Hisense Marks Key Export Achievement in the MENA Region
Hisense has recently celebrated a significant milestone in its growth strategy within the MENA region. The company has successfully initiated its first large-scale export operation from its factory in Algeria, which was developed in collaboration with the Condor Group. A total of over 5,000 locally manufactured Hisense televisions and washing machines have been exported to important regional markets, notably including Egypt and Tunisia.
Inauguration of the Export Operation
The launch of this export operation was officially inaugurated with notable figures in attendance, including His Excellency Mr. Kamel Rezig, the Minister of Trade and Export Promotion of Algeria, along with institutional representatives, industry partners, and media representatives. This initiative reflects Hisense's commitment to bolster its manufacturing footprint in the region, catering to the needs of nearby markets.
Ambitious Export Goals
This achievement is a stepping stone towards Hisense’s broader aim of significantly enhancing its manufacturing capabilities and supply chain efficiency. The company has set an ambitious target to exceed the exportation of 65,000 TV units to Egypt by the end of 2025, planning to diversify its product range to encompass televisions ranging from 32 inches to 75 inches.
Strategic Investments in the MENA Region
In addition to the advancements at the Algeria facility, Hisense has been actively investing in various initiatives across the region. Recent developments include the inauguration of a state-of-the-art R&D Center in Dubai, a TV production plant in Egypt, and an air conditioning manufacturing unit located in Bordj Bou Arreridj, Algeria. These strategic investments significantly bolster the brand's ability to provide tailored, high-quality smart home solutions, aligning with local consumer demands.
Leadership Insights
Mr. Jason Ou, President of Hisense Middle East & Africa, expressed, "Our vision is to create a robust regional infrastructure that brings innovation, efficiency, and convenience closer to our consumers. With the expansion of our factory operations and the addition of localized R&D capabilities, we are positioned to offer smarter, faster, and more tailored product solutions for households across the region." His insights reflect the company’s mission to foster localized production that meets the unique preferences of the MENA market.
Commitment to Innovation and Quality
This export milestone demonstrates Hisense's long-standing commitment to cultivating local industrial capabilities, enhancing regional exports, and driving innovation throughout its extensive portfolio of AI-powered consumer electronics and home appliances. The company's growth trajectory showcases its dedication to establishing a strong presence in the competitive landscape of smart home solutions.
About Hisense
Founded in 1969, Hisense has become a globally recognized leader in the consumer electronics and home appliances sector, operating in over 160 countries. The company specializes in delivering a variety of high-quality multimedia products and intelligent IT solutions. According to industry reports, Hisense ranks second worldwide in total TV shipments for the period of 2022 to 2024 and holds the top position globally for the 100-inch and higher TV segment. Hisense's status as the first official partner of the FIFA Club World Cup 2025™ highlights its commitment to connecting with global audiences through sports partnerships.
With a robust structure that includes 31 R&D centers, 36 industrial parks, and 64 global offices, Hisense continues to innovate and meet the evolving consumer needs. Its regional headquarters are in Dubai, UAE, with multiple offices throughout the MENA region, ensuring effective manufacturing, innovation, and distribution.
Frequently Asked Questions
What recent milestone has Hisense achieved?
Hisense has initiated its first major export operation from its Algeria factory to Egypt and Tunisia, marking a significant milestone in its growth strategy.
Who attended the inauguration of the export operation?
The inauguration was attended by His Excellency Mr. Kamel Rezig, the Algerian Minister of Trade and Export Promotion, along with various industry and media representatives.
What are Hisense's goals for exports to Egypt?
Hisense aims to exceed 65,000 exported TV units to Egypt by the end of 2025, expanding its product range significantly.
Where else has Hisense invested recently?
Hisense has invested in an R&D center in Dubai, a TV production facility in Egypt, and an air conditioning factory in Bordj Bou Arreridj, Algeria.
What is Hisense’s position in the global market?
Hisense ranks second worldwide in total TV shipments and holds the number one spot in the 100-inch TV segment according to recent reports, demonstrating its strong market presence.
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