Hill's Pet Nutrition Advances Veterinary Care with ActivBiome+

Hill's Pet Nutrition Shines at VMX 2025

Hill's Pet Nutrition, a leader in science-led nutrition, is making waves in the veterinary world at the Veterinary Meeting & Expo (VMX) 2025. This year, Hill's showcased groundbreaking product innovations that revolve around the exciting developments in microbiome science. These advancements aim to provide better care for both healthy and clinically ill pets, demonstrating Hill's commitment to enhancing pet health through innovative nutritional solutions.

Unveiling ActivBiome+ Technology

The highlight of Hill's presence at the expo is the introduction of the ActivBiome+ technology, which integrates new and improved formulas across Hill's Prescription Diet and Science Diet product ranges. This technology is designed to significantly benefit pets by maximizing the health of their gut microbiomes, which in turn supports overall wellness. As the veterinary field shifts its focus to microbiome science, Hill's is poised to lead this evolution, harnessing the gut's power for improved pet care.

Understanding the Role of Microbiome

According to Dr. Karen Shenoy, US Chief Veterinary Officer at Hill's, a wealth of research underscores the critical role the gut microbiome plays in managing a pet's health. With over a decade of experience in microbiome research, Hill's emphasizes that the gut health is a cornerstone of overall pet well-being. This understanding drives their ongoing commitment to providing veterinarians with nutritional tools that are grounded in scientific research.

Innovative Products for Special Needs

The new and enhanced Hill's Prescription Diet products feature ActivBiome+ technology specifically tailored to address various health challenges faced by pets. The research-intensive approach employs thousands of microbiome samples to guide the development of nutritional interventions. This includes the unique ActivBiome+ fiber blend aimed at supporting a healthier gut.

Features of the New Products

• ActivBiome+ Digestion: A proprietary blend of prebiotics that boosts gut microbiome activity, promoting digestive health.
• ActivBiome+ Kidney Defense: Aimed at reducing harmful waste in pets' systems, thereby supporting renal health.
• ActivBiome+ Multi-Benefit: This formulation focuses on lifelong health, supporting digestion, immune function, and overall organ health.

These tailored dietary solutions not only help resolve specific health issues but also enhance the overall nutritional intake of pets, providing a comprehensive approach to wellness.

Commitment to Veterinary Partnerships

Hill's dedication extends beyond product innovation; they actively support the veterinary community through educational initiatives and collaborative efforts. At VMX, Hill's promotes diversity and inclusion within veterinary medicine via partnerships with organizations that foster community growth and learning.

Recognition at VMX

The company’s contributions to animal health have not gone unnoticed. Hill's will receive the prestigious NAVC Spotlight Award at the 2024 VETTY Awards for their campaign on bridging the gap in pet health management. This accolade recognizes the company's impactful communication strategies aimed at enhancing pet care.

Everyday Wellness with Science Diet

Hill's is also revolutionizing its Science Diet line, incorporating ActivBiome+ Multi-Benefit technology into their everyday nutrition products. This advancement promises to support pets throughout their life stages while ensuring optimal health via high-quality ingredients. These persistent efforts highlight Hill's goal of enriching the lives of pets through every meal.

The Hill's Mission

Dr. Shenoy emphasizes that every meal presents an opportunity to improve a pet's health. Hill's strives to be a trusted partner for veterinarians and a source of innovative solutions that meet the evolving needs of pet owners. This deep-rooted commitment to animal health continues to guide their research and development efforts.

Frequently Asked Questions

What is ActivBiome+ technology?

ActivBiome+ technology is Hill's proprietary nutritional innovation designed to enhance gut health in pets through specially formulated prebiotics.

How long has Hill's been involved in microbiome research?

Hill's has conducted microbiome research for over a decade, significantly contributing to the understanding of gut health in pets.

What are the benefits of the new Prescription Diet products?

The enhanced Prescription Diet products feature advanced nutrition that aids in managing various health conditions and supports overall wellness.

How does Hill's support veterinary professionals?

Hill's provides educational programs, resources, and collaborative opportunities to empower veterinarians in their practice.

Why is gut health important for pets?

A healthy gut is crucial for overall well-being as it influences immune function, digestive efficiency, and organ health in pets.

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