H.I.G. Capital Expands Portfolio with Kantar Media Acquisition
H.I.G. Capital Completes Acquisition of Kantar Media
H.I.G. Capital, a prestigious global alternative investment firm managing approximately $70 billion in capital, is thrilled to announce the successful acquisition of Kantar Media. This strategic move not only underscores H.I.G.'s commitment to growth but also establishes Kantar Media as a cornerstone in their expansive portfolio.
Kantar Media: A Leader in Media Measurement
Kantar Media is widely recognized as a frontrunner in the realm of media measurement and analytics. They provide invaluable insights into audience behavior and advertising effectiveness, enabling businesses to refine their marketing strategies effectively. Operating in over 60 regions globally, Kantar Media offers a diverse array of solutions, including audience measurement and cross-media analytics, setting the stage for brands and agencies to maximize their advertising impacts.
Patrick Béhar's Vision
Commenting on the acquisition, Patrick Béhar, CEO of Kantar Media, expressed his excitement about joining the H.I.G. family. He recognized this partnership as a pivotal moment, stating, "Our focus will now sharpen, allowing Kantar Media to uphold its status as an independent authority in media measurement and drive innovation for our clients and partners globally." This renewed focus is all set to enhance their offerings, fostering a culture of continuous improvement and responsiveness to market needs.
H.I.G.'s Strategic Leadership
Nishant Nayyar, Managing Director at H.I.G., highlighted Kantar Media's essential role in the global media ecosystem. He noted that the company has long provided critical data and advanced analytics enabling clients to make informed strategic choices. With Patrick Béhar at the helm, Kantar Media will leverage its unique capabilities to propel its growth trajectory and fortify its position as a leader in both media measurement and analytics.
Investment and Support Structure
Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, expressed his enthusiasm for investing in Kantar Media. He stated, "Our experience in scaling businesses through corporate carve-outs equips us to support Kantar Media's transition into an independent firm." This commentary illustrates H.I.G.'s commitment not just to investment but also to nurturing their partners’ potential for growth.
About Kantar Media
As a premier player in media analytics, Kantar Media is dedicated to providing their clients the insights they require to navigate the complexities of advertising and audience engagement effectively. Their data-driven solutions are crucial in helping brands refine their strategies, ensuring they make the most out of their marketing efforts.
About H.I.G. Capital
Founded in 1993, H.I.G. Capital is recognized for its active approach in the investment sphere, focusing on middle-market companies. Their strategy incorporates both equity and debt investments, playing a crucial role in aiding businesses through management buyouts, recapitalizations, and growth financing. Their diverse portfolio across a range of sectors highlights their adaptive and comprehensive investment strategy.
Contact Information
For further inquiries, individuals can reach out to:
Nishant Nayyar, Managing Director
Markus Noe-Nordberg, Managing Director
H.I.G. Capital, 10 Grosvenor Street, 2nd Floor, London, W1K 4QB, United Kingdom. Phone: +44 (0) 207 318 5700.
Frequently Asked Questions
What is H.I.G. Capital?
H.I.G. Capital is a global alternative investment firm specializing in middle-market investments and managing approximately $70 billion in capital.
What does Kantar Media do?
Kantar Media provides solutions for media measurement and analytics, focusing on understanding audience behavior and advertising effectiveness.
Why is the acquisition significant?
The acquisition positions H.I.G. Capital to enhance its media analytics capabilities and supports Kantar Media's growth as an independent company.
What is the focus of Kantar Media post-acquisition?
Kantar Media aims to reinforce its independent status while driving innovation and data solutions for its clients.
How does H.I.G. support its acquisitions?
H.I.G. utilizes its expertise in scaling businesses to provide strategic guidance and operational support, ensuring successful transitions for companies like Kantar Media.
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