HERE Technologies and BMW Group Elevate AI-Driven Navigation

HERE Technologies Partners with BMW Group for Enhanced Navigation

HERE Technologies has successfully extended its partnership with BMW Group, aiming to revolutionize the driving experience by leveraging advanced AI-powered mapping systems. This collaboration is set to enhance road safety and facilitate the implementation of software-defined vehicle (SDV) architectures in BMW's future models.

AI-Powered Mapping Integration

Starting this year, new models introduced by BMW will utilize high-precision, lane-level map data provided by HERE. This advanced map data will be integral to various driving functions, ranging from lane positioning to advanced driver assistance systems (ADAS) and automated driving capabilities. The continuous updates offered by HERE's mapping solutions ensure compliance with Intelligent Speed Assistance (ISA) regulations, thus bolstering safety ratings under the New Car Assessment Program (NCAP).

UniMap: A Breakthrough in Mapping Technology

All lane-level road network data supplied to the BMW Group will be delivered through UniMap, HERE's innovative AI-powered mapping system. UniMap unifies standard and high-definition map data, creating a consistent digital representation crucial for supporting various use cases requiring precise location data within an SDV framework. This system fosters synergy with vehicle sensors, enabling a data flywheel effect that continuously updates the maps, enhancing the overall driving experience.

Comments from HERE Technologies

Gino Ferru, SVP and General Manager at HERE Technologies, highlighted the significance of this AI-driven mapping system in the context of software-defined vehicles. He noted that it simplifies development, reduces costs, and accelerates the time-to-market for car manufacturers. The integration of HERE's comprehensive mapping portfolio into BMW Group's next-generation head units ensures that BMW drivers can enjoy a safer, more comfortable journey.

Leading Market Presence in Automotive Mapping

HERE Technologies holds a strong position as the global leader in automotive-grade mapping, supporting navigation, ADAS, and automated driving functionalities. Currently, over 220 million vehicles globally are equipped with HERE maps. In Europe and North America alone, more than 53 million vehicles are relying on HERE's innovative mapping solutions for advanced driver assistance and autonomous driving applications.

Recent Developments in Automated Driving

Recent advancements saw the implementation of the HERE HD Live Map in BMW’s latest driving features. This digital map is powering the BMW Personal Pilot Level 3 system, allowing drivers to engage in hands-free driving under specific conditions, particularly in congested motorway scenarios. This functionality, available for the new BMW 7 Series model, showcases HERE’s commitment to enhancing driver autonomy while maintaining safety.

A Look at Highway Assistant Functionality

As of the last year, the HERE HD Live Map supports the BMW Level 2+ “Highway Assistant,” facilitating impressive hands-free driving capabilities on highways in the U.S. and Canada. This feature enables driving at speeds of up to 130 km/h while encouraging drivers to stay alert and ready to regain control. As a pioneer, BMW stands out as the first automaker to offer both hands-off eyes-on (Level 2) and hands-off eyes-off (Level 3) driving functionalities, all powered by HERE.

Company Contact Information

Media Contact
HERE Technologies
Dr. Sebastian Kurme
Phone: +49 173 515 3549
Email: sebastian.kurme@here.com

Jordan Stark
Phone: +1 312 316 4537
Email: jordan.stark@here.com

About HERE Technologies

With nearly 40 years of experience, HERE Technologies has emerged as a frontrunner in mapping and location technology. Its expansive location platform provides the most robust offerings in the industry, enabling innovative, location-based products and services for companies around the globe. By facilitating advancements in autonomous driving, streamlined logistics, and novel mobility solutions, HERE empowers its partners to push boundaries while ensuring data control and privacy preservation.

Frequently Asked Questions

What is the main focus of HERE Technologies and BMW's partnership?

The partnership primarily aims to enhance the driving experience and road safety by utilizing advanced AI-powered mapping systems in BMW vehicles.

What technology is HERE providing to BMW Group?

HERE is offering lane-level, high-precision map data, facilitating advanced driver assistance systems and automated driving features in BMW's models.

What is UniMap, and why is it significant?

UniMap is HERE's AI-powered mapping system that unifies standard and high-definition map data into a single digital representation, essential for advanced vehicle functionalities.

How many cars use HERE's mapping technology?

Over 220 million cars globally are equipped with HERE maps, including more than 53 million vehicles in Europe and North America.

What are recent developments in BMW's driving technology?

The HERE HD Live Map supports the BMW Personal Pilot Level 3, enabling hands-free automated driving in specific conditions, showcasing advancements in driver assistance technologies.

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