Hepsiburada's Initiative Boosts Trade Volume in Earthquake-Impacted Areas
Hepsiburada's Positive Impact on Trade Volume
Hepsiburada, also known as D-MARKET Electronic Services & Trading (NASDAQ: HEPS), has made remarkable contributions through its innovative program aimed at empowering trade in regions affected by natural disasters. Recently, the company shared the impressive results of the “Trade and Technology Empowerment for the Earthquake Region” initiative, emphasizing its commitment to rebuilding the local economy.
Results of the Empowerment Program
Launched with a vision to uplift the earthquake-stricken areas, the program has been a beacon of hope over the past two years. It has facilitated the growth of an e-commerce ecosystem that now includes approximately 10,400 active merchants, demonstrating a significant rise as more than 6,500 new businesses ventured into the online marketplace via Hepsiburada.
Incredible Sales Figures
The results of the initiative are striking. Active sellers from these regions have successfully sold around 13.5 million products, generating a substantial trade volume of over TRY 9.6 billion through approximately 9.1 million orders. This showcases not only the power of e-commerce in driving sales but also the potential for recovery and growth in communities that were previously isolated by circumstances.
Women Entrepreneurs Making Strides
A noteworthy highlight from the program is the impactful role of women in reshaping the business landscape. More than 4,100 women entrepreneurs and women’s cooperatives have had their trade volume reach nearly TRY 840 million, showcasing their resilience and entrepreneurial spirit in a challenging environment. Such statistics affirm the crucial need for supporting female entrepreneurship, especially in pivotal recovery phases.
Education and Training for Future Growth
The empowerment program also prioritized education, leading to the training of around 5,000 small and medium-sized enterprises (SMEs) and local tradespeople through specialized e-commerce centers in key areas. By enhancing their skills, Hepsiburada ensures these businesses are equipped to thrive in a competitive digital landscape.
Hepsiburada's Role in E-commerce
As a pivotal player in Türkiye's e-commerce landscape since its inception in 2000, Hepsiburada has continually innovated to enhance the shopping experience. The platform operates a hybrid model, combining first-party and third-party sales, and boasts a vast network of around 100,000 merchants.
Integrated Solutions Offered
Hepsiburada takes pride in providing a comprehensive ecosystem for both merchants and consumers. This includes a range of services such as last-mile delivery, fulfillment, advertising solutions, and secure payment options through its fintech platform, Hepsipay. These innovations aim to simplify the shopping process and foster higher sales conversion rates.
Commitment to Women’s Empowerment
Hepsiburada's dedication to fostering women’s entrepreneurship is evident through various initiatives, including the notable 'Technology Empowerment for Women Entrepreneurs' program established in 2017. This program has empowered nearly 57,500 female entrepreneurs across the nation, helping them connect with millions of potential customers.
Closing Thoughts on Future Initiatives
As the current program wraps up, Hepsiburada's efforts underscore the necessity of resilience and adaptation in the face of adversity. The success of the empowerment initiatives showcases how strategic support in trade can foster recovery and growth, empowering communities and individuals alike.
Frequently Asked Questions
What is the purpose of Hepsiburada's program for earthquake regions?
The program aims to empower local merchants and women entrepreneurs by enhancing e-commerce opportunities and providing necessary training to drive economic recovery.
How many merchants are now active in the earthquake regions?
According to the results, there are approximately 10,400 active merchants, with over 6,500 being newly established businesses selling online through Hepsiburada.
What was the total trade volume generated by the program?
The total trade volume generated exceeded TRY 9.6 billion, showcasing significant economic activity driven by the initiative.
How many women entrepreneurs participated in the program?
More than 4,100 women entrepreneurs and cooperatives contributed to trade, achieving a combined trade volume of around TRY 840 million.
What kind of training did Hepsiburada provide?
Hepsiburada offered training to approximately 5,000 SMEs and tradespeople, focusing on e-commerce specialization to better equip them for competitive markets.
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