Hepsiburada Teams with Vodafone Turkey to Transform Shopping

Enhancing Shopping Experiences Through Collaboration

In an exciting development, D-MARKET Electronic Services & Trading, also known as Hepsiburada (NASDAQ: HEPS), has teamed up with Vodafone Türkiye to significantly improve customer experiences across the e-commerce and telecommunication landscapes. Both companies aim to leverage their strengths and enhance service delivery in Türkiye's vibrant market.

Seamless Integration for a Unique Shopping Platform

The core of this collaboration is the introduction of the "Hepsiburada for Vodafone Users" platform, seamlessly integrated within the Vodafone Yan?mda application. This platform is expected to appeal to Vodafone's extensive user base, which boasts over 16 million users. Hepsiburada is set to oversee the comprehensive e-commerce operations on this new platform, offering customers unparalleled access to a staggering 280 million stock-keeping units (SKUs) across a diverse range of over 30 product categories.

Exclusive Offers and Benefits

Customers shopping through this innovative platform will not only enjoy ease of access but are also in for attractive rewards. These rewards will encompass free data, special discounts, and exciting promotions tailored to enhance user experience. Additionally, new Vodafone Red members will enjoy further advantages, including a complimentary one-year membership to Hepsiburada's loyalty program, Hepsiburada Premium.

Hepsiburada Premium Loyalty Benefits

Hepsiburada Premium is designed to offer a variety of perks aimed at enriching the shopping journey. Members will experience free delivery, the convenience of scheduled shipping, a 3% cashback on purchases, a significant 50% discount on furniture assembly services, and a free subscription to BluTV, an on-demand video service by Warner Bros. Discovery.

Words from Industry Leaders

At a joint announcement event, Vodafone Türkiye CEO Engin Aksoy expressed enthusiasm about this partnership: "Our collaboration with Hepsiburada is about transforming the e-commerce sector, creating an innovative platform that delivers an exceptional shopping experience coupled with unique rewards. This initiative is just the beginning of a long-term relationship in the e-commerce sphere.”

On the other hand, Hepsiburada's CEO Nilhan Onal Gökçetekin highlighted the significance of this collaboration, stating, "Partnering with Vodafone enables us to offer a frictionless shopping experience that increases our value for millions of Vodafone Türkiye users, further establishing Hepsiburada as the most recommended e-commerce platform in the country.”

Future Perspectives

Both Hepsiburada and Vodafone anticipate that this partnership will enhance their ability to attract a broader customer base while ensuring a swift, convenient, and rewarding shopping experience for consumers.

About Hepsiburada

Hepsiburada stands at the forefront of e-commerce technology in Türkiye, characterized by its hybrid business model that combines direct sales (1P) with a third-party marketplace (3P), engaging around 100,000 merchants. The company is dedicated to leading the digital transformation of commerce and is committed to providing a reliable and innovative experience for consumers.

Hepsiburada's ecosystem supports merchants and consumers alike, offering advanced services like last-mile delivery, fulfillment solutions, advertising tools, cross-border sales, payment options, and affordability solutions. Through its integrated fintech platform, Hepsipay, Hepsiburada delivers secure payment solutions, enhancing convenience for customers both online and offline.

Since its inception in 2000, Hepsiburada has prioritized empowering women within the Turkish economy. The company launched the 'Technology Empowerment for Women Entrepreneurs' program in 2017, supporting nearly 57,500 female entrepreneurs across the nation.

Frequently Asked Questions

What does the partnership between Hepsiburada and Vodafone Türkiye aim to achieve?

The partnership aims to enhance customer experiences in both e-commerce and telecommunications by providing an integrated platform for users.

What is the Hepsiburada for Vodafone Users platform?

This platform, accessible via the Vodafone Yan?mda app, enables users to shop from over 280 million products with exclusive rewards and benefits.

What benefits do new Vodafone Red members receive?

They receive a complimentary one-year membership to Hepsiburada Premium, which includes free delivery, cashback, and discounts.

What is Hepsiburada Premium?

Hepsiburada Premium is a loyalty program offering various perks such as free shipping, cashback, and subscriptions to services like BluTV.

How does Hepsiburada support women entrepreneurs?

Hepsiburada runs programs like the 'Technology Empowerment for Women Entrepreneurs,' helping thousands of female entrepreneurs access resources to grow their businesses.

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