Helser Brothers Unveils Innovative Motorized French Pole at CWC

Helser Brothers Unveils the Motorized French Pole
At the Custom Workroom Conference 2025, Helser Brothers is thrilled to unveil their innovative Motorized Traverse French Pole, designed to harmoniously blend elegance with modern technology. This new addition is tailored for designers seeking both traditional aesthetics and contemporary functionality.
What Makes the Motorized French Pole Unique?
The Motorized French Pole is specially engineered for those who prefer motorized window treatments without sacrificing the classic look of a French return. It offers a full French return that intricately blocks side light and ensures enhanced privacy. Unlike typical traverse poles with cumbersome pre-bent arms, the motorized variant is crafted in one seamless piece, eliminating any awkward seams and providing superior design flexibility.
Streamlined Design for Modern Living
This innovative product integrates the motor directly into the design, which sits discreetly behind the rod. This thoughtful installation maximizes aesthetics by allowing a reduced minimum return of just 4 inches, ensuring that the elegance of the traditional silhouette remains uncompromised.
A Focus on Detail
Every aspect of the Motorized French Pole’s design has been meticulously considered. The motor mount and return pulley are CNC milled from solid commercial aluminum, enabling a finish that matches the rod’s color. This attention to detail ensures that even the hidden components maintain the beauty of the overall design.
Designer Feedback and Anticipation
“We’re excited to bring forth a product that embodies a perfect blend of tradition and motorization,” said Thomas Berry, CEO of Helser Brothers. “With our Vervo Motorized French Pole, designers no longer need to choose between functionality and the classic aesthetic they desire. It’s a significant enhancement in our ongoing mission to deliver advanced yet beautiful motorized solutions.”
Join Us at CWC 2025
Helser Brothers warmly invites all attendees at the Custom Workroom Conference 2025 to experience the Motorized French Pole firsthand. You can find the product showcased at their booths numbered 1 and 2.
About Helser Brothers
For nearly three decades, Helser Brothers has been unwavering in its commitment to manufacturing high-quality, custom drapery hardware. Known for innovation and customer dedication, they have established themselves as a trusted partner among designers and workrooms nationally. Helser Brothers continuously strives to expand its offerings, emphasizing the integration of beautifully designed motorized drapery solutions into the home automation landscape.
Frequently Asked Questions
What is the Motorized French Pole?
The Motorized French Pole is an innovative window treatment solution combining traditional elegance with motorized functionality for ease of use.
How does the motor integration work?
The motor is discreetly installed behind the rod, allowing for a seamless appearance while reducing the minimum return to just 4 inches.
Where can I see the Motorized French Pole?
You can view the Motorized French Pole at the Custom Workroom Conference 2025 at Helser Brothers' booths.
Who is the CEO of Helser Brothers?
The CEO of Helser Brothers is Thomas Berry, who emphasizes the importance of blending tradition with modern technology in their products.
How long has Helser Brothers been in operation?
Helser Brothers has been manufacturing custom drapery hardware for nearly 30 years, showcasing a commitment to quality and customer service.
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