Heinz Offers a Ketchup Trade-Up Opportunity in Dubai
Heinz Launches Exciting Trade-Up Campaign in Dubai
Every household has that one 'everything drawer,' overflowing with random items, including endless takeaway ketchup sachets. Now, Heinz has created a fantastic opportunity to transform these unwanted sachets into a useful product—a bottle of the preferred Heinz ketchup.
Heinz Trade-Up Initiative
According to a Heinz survey, a staggering 70% of residents in the UAE are burdened with unwanted ketchup sachets, with nearly half admitting to having 5–10 of these packets lying around. More than half (54.7%) of the survey respondents described their ketchup packet surplus as frustrating. This phenomenon has sparked the introduction of the Heinz Trade-Up.
The Trade-Up campaign, launched by Heinz, invites residents from the local community to exchange their unwanted ketchup sachets for full bottles of Heinz ketchup at specially designed vending machines. Every five sachets exchanged will earn consumers a bottle of their favorite condiment, spotlighting a fun and resourceful way to utilize an often overlooked kitchen nuisance.
Campaign Details and Locations
The Heinz Trade-Up will take place over several days, giving people in selected neighborhoods a unique chance to turn their sachet stashes into something truly delightful. Participating locations will include Jumeirah Village Circle, Jumeirah Beach Residence, and Discovery Gardens, where Heinz hopes to encourage a fun culinary experience.
Passant El Ghannam, the Marketing Director at Kraft Heinz Middle East and Africa, recently shared: "Heinz fans have a strong emotional connection to our brand. They prefer Heinz ketchup and often accumulate unwanted sachets as a result. The Trade-Up is a creative way to help fans replace those pesky packs with something they truly enjoy."
Interested participants can follow @heinzarabia on Instagram to find out more about the campaign and updates on the location of the vending machines.
About The Kraft Heinz Company
The Kraft Heinz Company (Nasdaq: KHC) is dedicated to making life delicious through a variety of food and beverage products that resonate with consumers. With an impressive net sales figure of around $26 billion for the latest year, Kraft Heinz continues to expand its iconic brands globally. The company emphasizes sustainability and ethical practices, aiming to make a positive impact while providing nutritious options for everyone.
Frequently Asked Questions
What is the Heinz Trade-Up campaign?
The Heinz Trade-Up campaign allows consumers to exchange their unwanted ketchup sachets for full bottles of Heinz ketchup at designated vending machines.
Where will the Trade-Up event take place?
The event will occur in several neighborhoods, including Jumeirah Village Circle, Jumeirah Beach Residence, and Discovery Gardens.
When does the campaign start and end?
While specific dates for the campaign are announced, keep an eye on updates on Heinz's social media for the latest information.
How many sachets do you need to trade for a bottle?
Participants need to trade five sachets to receive a full bottle of Heinz ketchup.
Where can I follow updates about the campaign?
Consumers can follow @heinzarabia on Instagram for the latest information and updates on the Trade-Up campaign locations and details.
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