Heineken® Strengthens Commitment to Women's Football Until 2030
Heineken® Extends Partnership with UEFA Women’s Champions League
AMSTERDAM, Heineken® is pleased to announce the renewal of its partnership with the UEFA Women’s Champions League, reaffirming its commitment to support women's football and extend the collaboration until June 2030.
As a long-standing partner since 2021, Heineken® has now solidified its position as the official partner for the upcoming commercial cycle from 2025 to 2030. This five-season agreement is a testament to the brand's dedication to promoting the flagship competition of women's club football.
Exciting Changes in the Women’s Champions League Format
With the 2025/26 season, the new league phase will introduce an 18-team format, bringing forth more thrilling matches and enhancing the connection between fans and the sport. The inaugural matchday for this new phase will take place on the weekend of October 7 and 8 in the year 2025.
Statements from UEFA and Heineken® Leadership
Guy-Laurent Epstein, UEFA Marketing Director and UC3 Co-Managing Director, expressed his excitement about the continued partnership, stating, “Our collaboration with Heineken® as a proud sponsor is truly uplifting. Their renewed commitment reflects the ongoing growth and global attraction of the competition. We are eager to build on this momentum and elevate women's football, celebrating the sport and its fans in innovative ways.”
Nabil Nasser, Global Head of Heineken®, emphasized the power of football to unite communities. “Football is not just a sport; it embodies a passion that brings individuals together. Our extended partnership serves to craft exciting campaigns that celebrate diversity and inclusivity, fostering connections among women’s football fans worldwide.”
What the Partnership Entails for Heineken®
Through this partnership, Heineken® will enjoy broad rights, including ticketing and hospitality opportunities, visible branding in stadiums, engaging digital campaigns, and unique experiences for fans. This collaboration will be brought to life with various activations aimed at uniting supporters and creating memorable moments shared through their ardor for the game.
About Heineken®
Heineken® is recognized as the world's most international brewer, boasting a prestigious portfolio of over 300 brands of premium beer and cider. The company focuses on innovation and sustainable business practices through its initiative, "Brewing a Better World." With operations in more than 70 countries and a workforce of over 85,000 people, Heineken® positions itself within both mature and emerging markets, ensuring a well-rounded global presence.
Investing in Women's Sports
Heineken® recently underscored its intention to invest in and support women's sports as part of a broader strategy to enhance visibility and bolster fan engagement. By fostering an inclusive atmosphere around women’s football, the brand aims to create a more vibrant community of supporters, celebrating achievements both on and off the pitch.
Frequently Asked Questions
1. What does the new partnership between Heineken® and UEFA involve?
The partnership includes extensive rights such as ticketing, hospitality, in-stadium visibility, and innovative fan engagement campaigns.
2. How long is the renewed partnership effective?
The renewed partnership will run until June 2030, aligning with the new league phases of the UEFA Women’s Champions League.
3. What changes are expected in the UEFA Women’s Champions League?
The competition will introduce an 18-team league phase starting in the 2025/26 season, allowing for more matches and interaction for fans.
4. Who are the key figures in this partnership announcement?
Guy-Laurent Epstein from UEFA and Nabil Nasser from Heineken® highlighted their excitement and commitment to elevating women's football.
5. What is Heineken®'s role in promoting women's football?
Heineken® seeks to connect fans globally and promote inclusivity through campaigns that celebrate the women's game and its vibrant community.
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