Hasbro Adjusts Financial Projections Amid Rising Tariff Concerns

Significant Earnings Report from Hasbro
Hasbro, Inc. (NASDAQ: HAS) recently delivered impressive second-quarter earnings, significantly outperforming analysts' forecasts. The company reported adjusted earnings of $1.30 per share on robust sales of $980.8 million, well beyond the expected 76 cents per share and revenues of $874.28 million. Initially, this announcement spurred a surge in premarket trading, reflecting confidence in the company's growth strategy, particularly in its Wizards of the Coast and Digital Gaming segments.
Growth Strategies and Segment Performance
Chris Cocks, Chief Executive Officer of Hasbro, expressed that the company's successful execution of its "Playing to Win" strategy is driving this growth. The Wizards of the Coast and Digital Gaming segment saw a remarkable 16% increase year-over-year, contributing $522.4 million to the total sales. However, other segments did not fare as well; Consumer Products decreased by 16% to $442.4 million, and the Entertainment segment dropped 15% to $16 million.
Implications of Tariffs and Cost Management
Despite the strong earnings, Hasbro acknowledged potential challenges posed by rising tariffs. While the company reported that these tariffs have not yet impacted margins, they anticipate increased costs as they prepare for the retail holiday season. Hasbro expects to face approximately $60 million in tariff-related expenses in 2025.
Outlook and Financial Guidance Update
Looking ahead, Hasbro has revised its financial outlook. The company now expects full-year revenue to grow in mid-single digits in constant currency, lifted from previous expectations of slight growth. Furthermore, they have updated their adjusted operating margin forecast to 22%-23% from the earlier 21%-22%. Adjusted EBITDA guidance has also been raised to a new range of $1.17 billion to $1.20 billion.
Strategic Cost Savings Initiatives
From 2025 to 2027, Hasbro is targeting a compound annual growth rate (CAGR) of mid-single digits, alongside plans to achieve $1 billion in gross cost savings from the fiscal year 2021. In the first half of 2025, Hasbro has already achieved $98 million in gross savings, primarily driven by supply-chain efficiencies and reduced managed expenses. Notably, about 50% of these savings are expected to positively affect the company's bottom line by 2025.
Current Stock Performance
As of the latest check, shares of HAS are trading lower by 2.25%, priced at $75.83 in premarket trading. This indicates investors may still be digesting the implications of the new financial forecasts amidst ongoing economic challenges.
Frequently Asked Questions
What were Hasbro's earnings for the last quarter?
Hasbro reported adjusted earnings of $1.30 per share alongside quarterly sales of $980.8 million.
How does Hasbro plan to handle tariffs?
Hasbro expects to incur approximately $60 million in tariff-related expenses in its 2025 financial plans.
What segments of Hasbro's business performed well?
The Wizards of the Coast and Digital Gaming segment experienced a 16% increase in revenue, contributing significantly to overall sales.
What is Hasbro's new revenue growth outlook?
The company anticipates mid-single-digit revenue growth for the full year, a revision from previous projections of slight growth.
What strategies is Hasbro employing for cost reductions?
Hasbro aims for $1 billion in gross cost savings by optimizing its supply chain and reducing expenses, with half of the savings expected to improve profitability by 2025.
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