Harry's Launches the Powerful 'Got Your 6' Initiative
Harry's Launches the Powerful 'Got Your 6' Initiative
Harry's has unveiled an impactful initiative aimed at supporting veteran mental health, furthering its multimillion-dollar investment in quality mental health care accessible to all. This campaign, known as 'Got Your 6,' is designed to engage both veterans and the public in raising awareness and funds vital for mental health support.
Advancing Access to Mental Health Resources
In line with their social mission, Harry's has generously donated over $2 million to support the veteran community, positively impacting more than 127,000 veterans and their families. The 'Got Your 6' initiative not only showcases Harry's dedication to veterans but also complements the brand's ongoing partnerships with prominent nonprofits focused on mental health.
Commitment to Quality Mental Health Care
Since its inception, Harry's has prioritized giving back as a core value. Co-founder Jeff Raider stated, "We believe everyone deserves access to quality mental health care. Our ongoing dedication to supporting the veterans community motivates us to extend our reach and strengthen our initiatives. We are proud to support our nonprofit partners and engage through this campaign, ensuring better access to mental health resources for veterans."
Details of the 'Got Your 6' Challenge
Harry's is collaborating with five leading nonprofits centered on veteran mental health, launching a nationwide social media challenge as part of the campaign. The 'Got Your 6' challenge invites participants to showcase their support for military communities by completing six repetitions of their favorite physical activity while engaging online using the hashtag #GotYour6.
How to Participate
Getting involved is straightforward. Here’s a step-by-step guide:
Step 1: Record yourself completing six reps of any exercise you love, from push-ups to a six-mile run.
Step 2: Share your video on social media platforms like Facebook, Instagram, or TikTok, tagging the military branch you support (for example: #NavyGotYour6).
Step 3: Tag six friends to keep the momentum of the challenge alive!
For every post shared, Harry's pledges to donate $6 to its nonprofit partners, with a total goal of reaching up to $300,000. This donation is aimed at supporting five crucial nonprofit organizations that aid veterans, promoting a strong sense of solidarity and showing veterans that Harry's is there for them.
Impact and Community Support
Brian E. Kinsella, Co-Founder and Chairman of Stop Soldier Suicide, expressed gratitude for Harry's efforts, stating, "Our military community and their families deserve steadfast support, particularly during trying times. The Got Your 6 Challenge fosters essential discussions surrounding mental health while making tangible contributions to the well-being of veterans and service members."
To solidify their impact, Harry's has also set up a Veterans Council composed of leaders from their nonprofit partners, ensuring a collaborative approach to enhancing the brand's support for the veteran community.
Engaging Veteran Content Creators
To promote the 'Got Your 6' campaign, Harry's has enlisted the help of veteran content creators to disseminate awareness and validate the mission. This initiative not only emphasizes Harry's dedication to mental health but also highlights real voices associated with the military community.
About Harry's and Mammoth Brands
Harry's, a prominent men's grooming brand, specializes in high-quality shave, body, hair, and skin care products. Founded in 2013 by Jeff Raider and Andy Katz-Mayfield, it aims to create superior personal care experiences at an accessible price point. Today, Harry's ranks as the second-largest shaving brand globally, becoming part of the daily routines for over 30 million individuals, while actively pursuing its mission to connect men with essential mental health resources.
Harry's is a proud member of Mammoth Brands, the largest consumer packaged goods company formed in the past two decades, dedicated to creating product experiences that resonate with consumers. With a focus on transforming the landscape of brand interaction, Mammoth Brands aims to foster growth for its diverse portfolio of brands.
Frequently Asked Questions
What is the 'Got Your 6' initiative?
The 'Got Your 6' initiative by Harry's is a campaign aimed at raising awareness and funds to support veteran mental health through engaging activities.
How does the challenge work?
Participants complete six reps of their favorite exercise, share it on social media, and tag others to participate.
How will donations be made?
Harry's pledges to donate $6 for every social media post shared, up to $300,000, supporting various nonprofit partners.
Which organizations are involved in this initiative?
Harry's collaborates with five key nonprofits focused on supporting veterans and mental health.
What is Harry's mission?
Harry's mission focuses on providing quality grooming products and ensuring veterans have access to necessary mental health resources.
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