Harrison Ford Shines in Jeep's Superbowl 'Owner's Manual'
Ford Takes the Spotlight in Jeep's Latest Ad
The iconic Jeep brand has unveiled a spectacular two-minute film featuring none other than Harrison Ford, known for his legendary roles in cinema. The ad, titled 'Owner's Manual', made its debut during a recent major football event. This unique presentation captivates audiences, combining adventure with meaningful messaging. Ford's surprise appearance has sparked excitement among fans of both the actor and the Jeep brand.
The Creative Minds Behind the Film
This extraordinary advertisement was directed by the acclaimed James Mangold, whose previous works include 'Ford v Ferrari' and 'Indiana Jones and the Dial of Destiny'. The collaboration between Mangold and the Jeep brand fosters a compelling narrative that resonates deeply with viewers. The film, produced by Minted Content in partnership with Stellantis, aims to convey that life doesn't come with a guidebook, unlike a car that indeed has an owner's manual.
Bringing the Message to Life
In 'Owner's Manual', Ford eloquently expresses the message that while individuals have the freedom to navigate their experiences, they should ultimately choose paths that lead to joy and fulfillment. His words—'Choose what makes you happy'—echo the brand's ethos, further enriching the connection between Jeep and its adventurous spirit. The film beautifully illustrates that the Jeep brand encourages its drivers to embrace freedom and adventure, aligning perfectly with their long-standing legacy.
Stellantis: A Trendsetter at the Big Game
This year, Stellantis stood out as the sole automaker airing commercials during the Big Game, marking a significant moment for the company. By showcasing both the Jeep and Ram brands, Stellantis emphasized its commitment to innovation and creativity in advertising. The creation of the first two-minute commercial during football's grandest event demonstrates Stellantis' ability to push boundaries and capture the audience's attention effectively.
Music That Resonates
Adding another layer of depth to the commercial, the film features an original score titled 'Go Anywhere', composed and performed by Nathaniel Murphy, a Sony Music Publishing artist. This music complements the visual storytelling, enhancing the emotional impact of Ford's message and further engaging viewers.
Embracing a New Era of Vehicles
The Jeep brand continues to innovate, unveiling its first full battery-electric vehicle, the Grand Wagoneer S, alongside plug-in hybrid and traditional gasoline options for adventurous consumers. This expansion of the Jeep portfolio underscores their commitment to meeting the evolving demands of environmentally-conscious customers.
A Nod to Heritage
The latest models also evoke a sense of nostalgia, particularly with the introduction of the 2025 Wrangler 4xe Willys '41 Special Edition. This model celebrates Jeep's rich heritage and pays tribute to its combat-borne roots with the original Willys MB. The Jeep brand persists as a leader in the SUV category, delivering vehicles recognized for their off-road capabilities, innovative technology, and exceptional versatility.
History and Values of the Jeep Brand
With over 80 years of legacy, the Jeep brand has come to be synonymous with adventure, freedom, and authenticity. The ethos of the brand is rooted in delivering compelling experiences through rugged yet refined vehicles that can overcome any challenge. Moreover, Jeep's dedication to customer satisfaction is embodied in the Jeep Wave program, which offers exclusive benefits to loyal customers.
Jeep's Community Engagement
The film also reflects the Jeep brand's enduring partnership with the USO, showcasing its commitment to supporting those who serve and protect. Through their community efforts and innovative products, Jeep makes a significant impact beyond just selling vehicles, encapsulating the brand's essence as a symbol of freedom and adventure.
Frequently Asked Questions
What is the theme of Jeep's 'Owner's Manual' commercial?
The commercial focuses on the idea that life lacks a manual, encouraging viewers to choose what brings them happiness, symbolizing freedom and adventure.
Who directed the Jeep Super Bowl commercial?
Academy Award-nominated director James Mangold directed the two-minute 'Owner's Manual' film.
Who composed the music for the Jeep commercial?
Nathaniel Murphy composed the original score 'Go Anywhere' specifically for the Jeep brand film.
What new vehicle did Jeep introduce with its expanded portfolio?
Jeep unveiled its first full battery-electric vehicle, the Grand Wagoneer S, along with other hybrid and gasoline models.
How does Jeep engage with the community beyond vehicles?
Jeep has a long-standing partnership with USO to support military personnel, reflecting its commitment to community engagement.
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