HARMAN Enhances In-Car Technology for Smarter Journeys

Transforming the In-Cabin Experience

Imagine being in a vehicle that not only responds to your commands but anticipates your needs and adjusts to your preferences. This is the innovative vision that HARMAN is realizing as they redefine the in-cabin experience. At CES 2025, the leading automotive technology company, a subsidiary of Samsung Electronics Co., Ltd., is unveiling a portfolio filled with advanced, contextual technologies, setting new standards for what it means to drive.

Revolutionizing Automotive Interactions

The automotive industry is experiencing a significant shift in consumer expectations. Today’s drivers want more than just reliable transportation; they are looking for intelligent, personalized experiences that mirror the technology they engage with daily. HARMAN has consistently led the charge in enhancing in-cabin technology, effectively transforming vehicles into integrated hubs of connectivity and responsiveness.

Innovative products like Ready Upgrade, Ready Care, and Ready Display are at the forefront of this evolution. These offerings provide vehicles with enhanced cognitive capabilities, allowing for a more interactive and engaging driving experience. HARMAN has applied cutting-edge sensors and feedback systems to create immersive audio through the Seat Sonic system and augmented reality displays with Ready Vision.

The Launch of Luna

One of the standout innovations introduced at CES 2025 is Luna, an emotionally intelligent AI avatar. Luna personalizes the journey for every occupant, fostering a natural interaction between people and technology. With features powered by the advanced Ready Engage system, including augmented reality elements, Luna significantly elevates safety, comfort, and user engagement within the vehicle.

Innovative Partnerships for Advanced Solutions

To support these innovations, HARMAN has developed a highly effective suite of Ready Upgrade cockpit domain controllers and central compute unit platforms, which act as the brain of smart in-cabin experiences. Speed and efficiency in development are crucial, and the Ready Upgrade solutions streamline the process, allowing for software updates as frequent as every three months.

HARMAN's collaboration with HL Klemove showcases their commitment to integrating next-generation solutions within the industry. By leveraging the combined expertise of both companies, they are developing a product-grade CCU platform that will allow automakers to enhance their product offerings and reduce their time to market.

Insight from HARMAN's CTO

Armin Prommersberger, Chief Technology Officer at HARMAN, emphasized the company's vision: "We are innovating at the convergence of automotive technology with user experience and contextual awareness. Our comprehensive suite of intelligent solutions is not just about technical excellence; it's about enhancing the emotional connection users have with their vehicles."

Highlights of the New Features

At CES 2025, HARMAN is showcasing a variety of cutting-edge products aimed at revolutionizing in-car experiences. Highlighted features include:

A Focus on Safety and Comfort

HARMAN’s Ready portfolio is designed to consider the driver's and passengers' well-being. By utilizing advanced sensors and AI technology, Ready Care monitors vital signs and cognitive load to offer personalized support. Additionally, Ready Aware provides real-time alerts to enhance awareness of potential road hazards, ensuring a safer driving experience.

Next-Gen Connectivity

The Ready Connect suite offers unparalleled connectivity, promising robust communication capabilities, even in remote areas. It allows vehicles to transition seamlessly from 4G to 5G, ensuring drivers remain connected regardless of location.

A Partner in Automotive Innovation

HARMAN's Ready Link Marketplace provides automakers with opportunities to offer tailored in-car apps and features, extending vehicle lifecycles and ensuring sustained user engagement. As technology continues evolving, HARMAN’s Automotive Engineering Services will support automakers in integrating these innovations seamlessly into their vehicles.

Empowering Tomorrow's Vehicles

The advancements in HARMAN's Ready product suite signify an essential shift toward intelligent and emotionally resonant automotive experiences. With Samsung's consumer technology expertise backing them, HARMAN is poised to transform how cars interact with their occupants, embodying the future of intelligent driving.

Each product within this innovative line will be on display at CES 2025, offering a firsthand look at the future of automotive technology. For additional information, refer to HARMAN’s materials from CES.

ABOUT HARMAN

HARMAN designs and engineers connected products and solutions for automakers and consumers globally. Renowned for its leading brands, including AKG®, Harman Kardon®, JBL®, and more, HARMAN’s technology is embedded in over 50 million automobiles, ensuring an unmatched audio and connectivity experience. With approximately 30,000 employees worldwide, HARMAN continues to innovate and lead in automotive technology since becoming a subsidiary of Samsung Electronics Co., Ltd.

Frequently Asked Questions

What is HARMAN's latest innovation in automotive technology?

HARMAN has introduced a new emotionally intelligent AI avatar named Luna that personalizes in-cabin experiences.

How does HARMAN enhance safety in vehicles?

HARMAN employs advanced sensors and AI through products like Ready Care, which monitors driver awareness and can intervene in real-time to enhance safety.

What are the benefits of the Ready Connect suite?

Ready Connect provides reliable connectivity for vehicles, allowing seamless upgrades from 4G to 5G and satellite communication, keeping occupants connected anywhere.

How does HARMAN's partnership with HL Klemove impact automotive technology?

The collaboration focuses on integrating innovative ADAS solutions into HARMAN's systems, enhancing the overall vehicle performance and user experience.

What kind of products will HARMAN showcase at CES 2025?

HARMAN will showcase various innovative products that redefine in-cabin experiences, focusing on safety, comfort, and connectivity.

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