HARMAN Automotive Launches Innovative Software for Cars

HARMAN Automotive Introduces Game-Changing Software Solutions

NOVI, Mich.--To cater to the expected surge in the automotive software and electronics sector, HARMAN Automotive has unveiled two groundbreaking products: Ready CQuence Loop and Ready Link Marketplace. These solutions are engineered to assist automakers and developers in streamlining the software development process, improving in-vehicle experiences, and tapping into new revenue opportunities.

Ready CQuence Loop: A New Era in Automotive Development

Ready CQuence Loop emerges as a state-of-the-art software-defined vehicle (SDV) toolchain. Currently in private preview, it aims to enhance developer efficiency, thereby speeding up the introduction of new features to vehicles. The outstanding features of Ready CQuence Loop include:

• Fully Managed Service: This feature provides a single entry point for automakers, facilitating the development and testing of automotive software stacks while HARMAN oversees the complex infrastructure. Users can quickly get started with preconfigured workspaces in just about 30 minutes.
• Cost-effective Development: By virtualizing test benches, it reduces the dependence on physical hardware, allowing teams to collaborate effectively on development tasks. Additionally, it maintains an uninterrupted developer experience by integrating both virtual testing and real device setups when necessary.
• Innovative Ecosystem: It offers APIs that enable third-party developers to expand the capabilities of Ready CQuence Loop with their own workloads, including integrated development environments, embedded simulations, and continuous integration and delivery pipelines.

"Current tools for automotive software development don’t keep pace with modern software practices," stated Daniel Lueddecke, Sr. Director and Ready CQuence Loop Product Lead at HARMAN. "With Ready CQuence Loop, we're reshaping how automotive software is created and validated, focusing on developers to optimize their productivity and enhance their working experience."

Ready Link Marketplace: Enhancing In-Vehicle Experiences

Ready Link Marketplace is a versatile digital commerce platform that integrates in-vehicle experiences with cloud services, creating a vital link between automakers, developers, and consumers. This platform empowers automakers to provide personalized and value-driven applications, services, and features for vehicles, transforming every trip into a unique adventure. Key highlights of the Ready Link Marketplace include:

• Centralized Commerce Platform: It serves as a single destination for delivering digital content, including applications and vehicle functionalities, to end users.
• Rich Content Offering: The platform significantly expands the former HARMAN Ignite Store, offering a wide array of over 150 apps, entertainment options, and vehicle features to enhance everyday in-vehicle situations.
• Ease of Integration: HARMAN provides a product that simplifies deployment and management from the cloud, minimizing challenges for automakers.
• Future-Oriented Monetization: Ready Link Marketplace includes advanced payment systems powered by Samsung Checkout, facilitating in-vehicle purchases and generating new revenue streams for automakers and developers.

"Software is revolutionizing how vehicles are built and perceived by users," mentioned Heiko Huettel, Vice President of Software Products at HARMAN. "With Ready CQuence Loop and Ready Link Marketplace, we aim to make a significant impact for developers, automakers, and consumers by focusing on delivering better in-vehicle experiences seamlessly."

Conclusion and Next Steps

For more insight into these innovative products and to register for the product preview, visit HARMAN’s official page.

About HARMAN

HARMAN specializes in designing and engineering smart products and solutions for a range of sectors, including connected car systems and enterprise automation solutions. Their leading brands such as AKG, Harman Kardon, and JBL are recognized by audiophiles and entertainment venues globally. HARMAN has equipped over 50 million vehicles with its audio and connected car systems, and the company is committed to advancing the connected experience across various platforms. With around 30,000 employees across multiple continents, HARMAN became a wholly-owned subsidiary of Samsung Electronics, further enhancing its resources and technology.

Frequently Asked Questions

What are Ready CQuence Loop and Ready Link Marketplace?

They are new software solutions from HARMAN designed to improve automotive development and enhance the in-vehicle experience.

How does Ready CQuence Loop benefit developers?

It increases developer productivity by providing a virtualized environment and streamlining the testing and development process.

What types of features can automakers offer through the Ready Link Marketplace?

Automakers can provide personalized apps, services, and features tailored specifically for consumer needs.

How does HARMAN ensure a seamless experience for automakers and developers?

HARMAN offers managed services for easy onboarding and maintains an integrated ecosystem for both virtual and real device testing.

Why is software important to the automotive industry?

Software is fundamental in transforming vehicle design, functionality, and consumer engagement, influencing every aspect of the in-vehicle experience.

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