Harley-Davidson's Leadership Transition: CEO Search Underway

Harley-Davidson's Leadership Transition Process
Harley-Davidson, Inc. (NYSE: HOG) is currently in the process of searching for a new CEO, following the decision by Jochen Zeitz, the current leader, to retire in the near future. This ongoing search is part of the company's dedication to effective succession planning by the Board of Directors.
Commencing the CEO Search
The CEO succession journey commenced in the fourth quarter of 2024, when Harley-Davidson opted to engage a renowned executive search firm to assist in selecting a suitable successor. Jochen Zeitz, who has served as CEO for approximately five years, is committed to staying in his role until a competent successor is appointed. His efforts are directed towards facilitating a seamless transition to ensure the company's strategic vision continues without disruption.
Contributions of Jochen Zeitz
Throughout his tenure, Jochen Zeitz has made several noteworthy contributions that have significantly shaped Harley-Davidson's trajectory. His leadership led to the development and implementation of the Hardwire, a comprehensive five-year strategic plan aimed at revitalizing the company. Under his guidance, the brand has experienced a resurgence, even amidst some of the most challenging conditions within the motorcycle industry. The expertise and dedication of Mr. Zeitz have established a strong foundation for Harley-Davidson as it moves into the future.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. stands as a symbol of freedom and adventure since its inception in 1903. As the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, the company remains deeply rooted in motorcycle culture. Its vision centers on building the legend while leading the industry through innovation and emotional connections with its riders. More than just producing motorcycles, Harley-Davidson fosters the timeless pursuit of adventure and freedom, underlining its commitment to being the most sought-after motorcycle brand globally.
Innovating for Future Generations
In addition to their motorcycle offerings, Harley-Davidson has also positioned itself within the electric vehicle (EV) market by holding a controlling stake in LiveWire Group, Inc. This venture marks an exciting chapter as LiveWire aims to redefine urban adventure through its electric motorcycle lineup. The brand draws upon its rich heritage while innovating for the future, promising to become a leading figure in electric motorcycles.
A Commitment to Riders
Harley-Davidson Financial Services offers a range of financing options and insurance programs essential for empowering riders to explore and embrace the open road. This commitment to enhancing the riding experience is pivotal in maintaining long-term relationships with their community of enthusiasts. The company remains focused on ensuring that Harley-Davidson continues to thrive as an iconic lifestyle brand that resonates with customers around the world.
Looking Forward
With the ongoing CEO search, Harley-Davidson is poised to embark on a new era that involves embracing change and driving innovation. The leadership selection process will undoubtedly play a critical role in shaping the future of the company. As they navigate this transition, the legacy and impact of Jochen Zeitz's leadership will likely resonate as Harley-Davidson seeks an individual who will continue to foster its core values and ambitious goals.
Frequently Asked Questions
What is the purpose of Harley-Davidson's CEO search?
The CEO search is part of the Board's succession planning to find a suitable successor after Jochen Zeitz expressed his intention to retire.
How long has Jochen Zeitz been in charge?
Jochen Zeitz has served as the CEO of Harley-Davidson for about five years.
What strategic plan did Jochen Zeitz implement?
He implemented the Hardwire, a five-year strategic plan focused on revitalizing the brand and company operations.
What is LiveWire's role in Harley-Davidson's strategy?
LiveWire is Harley-Davidson's venture into electric motorcycles, aiming to lead in the EV space while maintaining the brand's adventurous spirit.
How does Harley-Davidson support its riders?
Through Harley-Davidson Financial Services, offering financing and insurance options to help more people enjoy motorcycle riding.
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