Hagerty Welcomes Marc Burns as New Marketing Leader
Hagerty Appoints Marc Burns as Senior Vice President
Hagerty, Inc. (NYSE: HGTY), an iconic brand among automotive enthusiasts and a leading provider of specialty vehicle insurance, has announced the appointment of Marc Burns as its Senior Vice President of Brand and Marketing. In this exciting new position, Burns will play a vital role in enhancing Hagerty's brand experience and member engagement strategies across various platforms.
Enhancing Brand Engagement Strategies
In his new role, Marc Burns is tasked with unifying brand initiatives and marketing efforts to enhance Hagerty's reputation in the automotive community. His leadership will be instrumental as the company aims to double its policies in force by the year 2030. The company values innovation and connection, and with Burns at the helm, it is poised to take significant steps in achieving its goals.
Marc Burns’ Impressive Background
Before joining Hagerty, Burns held the position of Vice President of Marketing, Advertising & Social Media at AT&T, where he successfully reshaped the brand strategy and led substantial marketing projects. His extensive experience includes senior roles at renowned firms such as BBDO and Leo Burnett, where he collaborated with well-known brands like Wells Fargo, Subaru, Mattel, and McDonald's. His background is rich with achievements that align well with Hagerty’s vision.
A Dream Role for a Marketer
Burns expressed his enthusiasm about joining Hagerty, stating, "Hagerty is a marketer's dream — a company that knows exactly who it is, who it serves, and why it matters." He highlighted the rarity of finding a brand that is so deeply connected to its community, noting that it inspires a passionate approach to marketing and brand development.
About Hagerty, Inc. and Its Mission
Established to save the love for driving and fuel car culture for future generations, Hagerty, Inc. is dedicated to offering specialized vehicle insurance alongside expert valuation and auction services tailored for the 67 million Americans who identify as car enthusiasts. The company also operates in markets outside the United States, including Canada and the UK, and boasts a vibrant community of over 890,000 members through the Hagerty Drivers Club.
Connecting with the Enthusiast Community
Hagerty is committed to not only providing exceptional insurance products but also creating an atmosphere where automotive enthusiasts can thrive. Through their immersive events and automotive entertainment, Hagerty fosters a unique culture where car lovers can connect, share experiences, and indulge in their passion.
Frequently Asked Questions
Who is Marc Burns?
Marc Burns is the new Senior Vice President of Brand and Marketing for Hagerty, bringing over two decades of experience in marketing and advertising.
What is Hagerty's primary focus?
Hagerty focuses on enhancing the brand experience for automotive enthusiasts and aims to expand its insurance policies significantly by 2030.
Where is Hagerty located?
While Hagerty has operations in the U.S., Canada, and the U.K., it is primarily recognized for its strong presence in the automotive community.
What services does Hagerty offer?
Hagerty provides specialty vehicle insurance, expert car valuation services, and organized automotive events for car enthusiasts.
What does Hagerty Drivers Club offer?
The Hagerty Drivers Club is a community for car enthusiasts, providing benefits, events, and connections among its 890,000 members.
About The Author
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