Grocery TV Expands Retail Media Network, Rebrands for Growth
Grocery TV Expands Retail Media Network
The company now reaches 95 million unique shoppers while introducing its updated vision: "to build the platform that powers the growth of in-store retail media." With its media now present in over 6,500 grocery stores nationwide, Grocery TV claims to engage 1 in 4 Americans.
Rebranding to Enhance Impact
This milestone comes alongside the company’s rebrand, which includes a new visual identity and messaging. This restructuring aims to reinforce Grocery TV's role as a premier technology partner for grocery retailers intent on scaling their in-store media networks.
CEO’s Vision on Growth and Innovation
According to Marlow Nickell, the CEO and co-founder of Grocery TV, the goal is to create something greater than the sum of its parts. Nickell states, "We’re building a platform that facilitates the growth of in-store media while enabling retailers and brands to connect more effectively with shoppers in store floors." The rebrand reflects their expansive reach and its significance for the growth of the retail media sector.
Partnerships and Implementation
With collaborations involving over 120 grocery retailers, Grocery TV has showcased its capability to adapt its processes to various store layouts and partner requirements. This extensive experience allows Grocery TV to streamline implementation processes, achieving an average rollout time of just six weeks. Retailers can capitalize on this expedited timeline without compromising the overall customer shopping experience.
Expanding Retail Zones
Grocery TV is also experiencing meaningful growth in several zones within the grocery stores. These zones include end caps, center store displays, and service departments. The company has equipped retailers with the necessary tools to deliver relevant and targeted content directly to shoppers.
Benchmarking Industry Standards
Their expansive platform has granted them the capacity to provide the industry with vital benchmarks. These guidelines are essential for accelerating the adoption of in-store media solutions among brands and retail partners. Some highlights include:
- 4.7 times return on ad spend (ROAS) for consumer packaged goods (CPG) brands.
- A notable 14% sales lift for CPG brands.
- A remarkable 22% brand lift for non-endemic brands.
- An impressive 49% incremental reach.
Looking Ahead: The Future of Grocery TV
As the company contemplates its future, Grocery TV is committed to further expanding its platform. They are dedicated to fostering the growth of the in-store retail media landscape, all while aiding retailers and brands in forging more meaningful connections in stores on a larger scale.
About Grocery TV
Grocery TV stands as the leading in-store retail media platform, partnering with over 120 retailers to modernize their shopping environments and drive incremental revenue streams. The company aspires to create more engaging and informative shopping experiences while managing the complexities associated with operating an in-store media network. Serving 1 in 4 Americans across over 6,500 retail locations, Grocery TV connects brands with real shoppers right where 90% of purchasing decisions are made.
Contact Information
Ashley Nickell
Grocery TV
For additional inquiries, please reach out via contact email.
Frequently Asked Questions
What is Grocery TV's main service?
Grocery TV specializes in in-store retail media, connecting brands with shoppers within grocery stores.
How many stores does Grocery TV currently operate in?
Grocery TV is currently operational in over 6,500 grocery stores across the nation.
What are the benefits of Grocery TV's platform?
The platform has shown substantial ROAS, sales lift, and brand awareness improvements for retailers and brands.
Who are the target users of Grocery TV?
The service targets grocery retailers and brands aiming to enhance their engagement with shoppers.
What steps is Grocery TV taking for future growth?
Grocery TV plans to continue expanding its offerings and platform to foster the growth of in-store retail media.
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