Grivel's Bold Shift to Direct Sales Strengthens Retailer Ties
Grivel's Transition to Direct Sales in the U.S.
Grivel, a leading name in mountaineering equipment, has unveiled an exciting new strategy for its operations in the U.S. They are moving from a distributor-led sales model to a direct-to-business (D2B) approach aimed at enhancing relationships with specialty retailers.
A New Era for Grivel
This strategic decision is being implemented through the formation of Grivel Corp., a subsidiary specifically designed to handle wholesale accounts directly. This evolution signifies a commitment to improve service levels, responsiveness, and a closer connection to the outdoor community that Grivel serves.
Strengthening Retail Partnerships
Oliviero Gobbi, CEO of Grivel, expressed the vision behind this shift, stating, "This is about building stronger partnerships. By eliminating the layers between us and our retail partners, we can respond faster and support better. This collaboration with shops that are core to the outdoor community is essential for us."
Benefits of the Direct-to-Business Model
Retailers and wholesale partners will now have the ability to place orders directly with Grivel's U.S.-based logistics and support team. This change promises improved lead times, enhanced product availability, and streamlined communication. Grivel believes that by adopting this model, they can cater more effectively to the needs of their clients.
Wholesale Account Setup
For those interested in establishing or updating a wholesale account with Grivel, they have made the process straightforward. Interested partners can fill out a customer onboarding form for assistance, ensuring they receive the support they need.
Contact Information
The U.S. Sales & Dealer Support can be contacted via email at sales-us@grivel.com or by phone at (706)-669-1979. For more details about their offerings, visit their official website.
About Grivel
Founded in 1818 at the foot of Mont Blanc, Grivel is celebrated for its manufacture of technical mountain and climbing equipment. Its dedication to innovation, combined with a rich heritage, makes Grivel a respected leader in the outdoor industry. With headquarters in the Aosta Valley, Italy, Grivel has built a remarkable global presence. For more detailed information about their products and vision, you can visit their website.
Media Inquiries
For media inquiries, Grivel can be contacted at info@grivel.com. They are always open to discussing their latest initiatives and innovations within the outdoor industry.
Frequently Asked Questions
What is the new sales model for Grivel?
Grivel is transitioning to a direct-to-business model to strengthen retail partnerships and improve service.
What prompted Grivel's strategic shift?
The shift aims to build stronger relationships with specialty retailers and enhance responsiveness to their needs.
How can retailers place orders with Grivel?
Retailers can now place orders directly with Grivel's U.S.-based logistics team, ensuring better communication and product availability.
Where can I find more information about Grivel?
Additional details can be found on Grivel's official website, which offers insights into their product range and history.
Who can I contact for wholesale inquiries?
U.S. Sales & Dealer Support can be reached via email at sales-us@grivel.com or by calling (706)-669-1979.
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