Gray Media's NEXTGEN TV Enhancements Set for Major Sports Event
Gray Media Enhances Sports Viewing with NEXTGEN TV
Gray Media is taking the sports viewing experience to new heights with their broadcast of Super Bowl LIX. Viewers across several markets can look forward to enjoying the game with High Dynamic Range (HDR) technology. This innovative approach enhances the visuals by significantly improving the contrast between light and dark tones on the screen, ensuring a more dynamic viewing experience.
Broadcaster Innovations and Local Affiliates
Among the markets benefiting from these advancements is New Orleans, home to WVUE, Gray’s FOX affiliate. Recently, this station, alongside several others, has integrated both Dolby Vision and HDR10+ formats. Other participating Gray FOX affiliates include WHNS based in Greenville-Spartanburg, WBRC in Birmingham, KPTV in Portland, and WALA in Mobile. Notably, Gray had previously launched HDR technology enhancements at additional sites including KVVU in Las Vegas, WXIX in Cincinnati, and WFLX in West Palm Beach.
Live Sports and Enhanced Experience
According to Sandy Breland, Gray Media’s Chief Operating Officer, live sports provides an ideal platform to showcase the vivid imagery and immersive audio capabilities of NEXTGEN TV. With the latest upgrades, millions of sports fans are poised to enjoy breathtaking picture and sound quality—all accessible over-the-air at no cost this weekend.
Introducing GameLoop: A New Gaming Channel
In a forward-looking move, Gray Media has rolled out GameLoop, a groundbreaking gaming channel accessible through NEXTGEN TV. This provides users the chance to dive into classic games such as Pac-Man, Tetris, and Doodle Jump. Utilizing their remote or mobile device, players can enjoy these popular titles. GameLoop also features Planet Crossword, a unique collaborative crossword experience specifically designed for television. Currently, GameLoop can be accessed on WANF, Gray’s CBS affiliate in Atlanta, as well as on WVUE in New Orleans, expanding to more markets in the near future.
Enhancing Viewer Engagement
Rob Folliard, Gray’s senior vice president and chairperson of the NEXTGEN TV consortium, expressed enthusiasm regarding the unfolding possibilities with NEXTGEN TV. The platform promises numerous advanced features aimed at boosting the overall viewer experience. GameLoop is just one of the interactive options that will enhance how audiences engage with their favorite media.
About Gray Media Inc.
Gray Media, Inc. (NYSE: GTN) stands as a prominent multimedia company with its headquarters in Atlanta, Georgia. Recognized as the largest owner of top-rated local television stations in the United States, Gray serves a remarkable 113 TV markets, which reach nearly 36 percent of TV households nationwide. Their impressive portfolio includes top-tier affiliations and solid ratings across diverse markets. Additionally, Gray has the largest Telemundo affiliate group, ensuring a significant Hispanic media presence across 43 markets.
Gray's Digital Synergy
Gray Media also operates Gray Digital Media, a full-service agency focused on crafting digital marketing strategies for a wide range of clients. Their media properties encompass video production companies like Raycom Sports, Tupelo Media Group, and PowerNation Studios, all complemented by state-of-the-art studio facilities. The company's strategic investments, including a majority stake in Swirl Films, position it as a versatile player in the media landscape.
Connect with Gray Media
For those seeking more information, Gray Media invites you to visit their official website. The company emphasizes its commitment to delivering high-quality media experiences and innovative advancements.
Frequently Asked Questions
What is NEXTGEN TV?
NEXTGEN TV refers to the next generation of broadcast television, offering enhanced video and audio quality, including features like HDR and Dolby Vision.
Which markets are benefiting from Gray Media's upgrades?
Upgrades are being implemented in several markets, including New Orleans, Portland, Birmingham, and more, enhancing the viewing experience for local audiences.
What games are available on GameLoop?
GameLoop offers classic games including Pac-Man, Tetris, Doodle Jump, and the collaborative experience Planet Crossword.
How can viewers access GameLoop?
Viewers can access GameLoop on specific channels like WANF in Atlanta and WVUE in New Orleans, with plans to expand to additional markets soon.
What role does Gray Media play in the media industry?
Gray Media is a major multimedia company involved in television broadcasting, digital media, and production, serving millions of households across various markets.
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