Gray Media Advances Television Technology with HDR Broadcast
Innovation in Broadcast Technology by Gray Media
Gray Media has made significant strides in the broadcasting industry, recently heralding an exciting advancement in how sports content is delivered to viewers. The company is thrilled to announce a groundbreaking event, showcasing the potential of NEXTGEN TV technology.
Revolutionary Native HDR Broadcast
In an unprecedented move, Gray’s sports production arm, Tupelo Media Group, will produce and the local New Orleans station, WVUE FOX8, will air the New Orleans Saints preseason football game in native High Dynamic Range (HDR). This milestone is particularly noteworthy as it stands as the first over-the-air broadcast of any programming fashioned entirely in native HDR across the United States. With this development, enthusiasts in New Orleans will experience their favorite football team in vibrant colors, showcasing deep contrasts between bright and dark hues, enhancing the game-watching experience.
Enhancing Viewer Experience with NextGen Technology
Gray Media's innovative approach allows fans to witness the action like never before, fulfilling one of the many promises associated with NEXTGEN TV technology. This format not only improves picture quality but also enhances the overall viewer journey by delivering content that closely aligns with the filmmakers' vision.
Pioneering HDR Across Major Networks
Another achievement worth noting is that Gray Media has become the inaugural broadcast group to upgrade to HDR across all major networks, notably the Big Four Networks. This comprehensive enhancement was completed in anticipation of the upcoming college and professional football seasons, positioning Gray as a leader in superior viewing experiences.
Insights from Industry Leaders
The excitement around these advancements was echoed by Gray’s Chief Operating Officer, Sandy Breland, who expressed pride in the collaboration of production and station teams that made this native HDR preseason broadcast possible. "We are excited to offer this unique experience to our viewers in New Orleans and beyond," said Breland, a devoted Saints fan.
Gray Media's Commitment to Excellence
Rob Folliard, Senior Vice President at Gray, shared his insights on the capabilities of NEXTGEN TV. He noted that this technology opens the door to numerous advancements, significantly enhancing viewer satisfaction. He praised the efforts in bringing HDR-produced football to viewers over the airwaves at no cost, illustrating the tangible benefits that NEXTGEN TV offers to audiences.
A Look at Gray Media
Headquartered in Atlanta, Georgia, Gray Media, Inc. (NYSE: GTN, NYSE: GTN-A) stands as the largest owner of high-rated local television stations and engages widely in digital assets throughout 113 markets. The company serves nearly 37 percent of television households across the United States. Notably, it operates the largest Telemundo affiliate group with a presence in 44 markets.
Gray's Diverse Media Environment
Gray’s extensive portfolio encompasses various markets, with the highest-rated television statuettes dominating ratings charts. The company also excels in the digital space through Gray Digital Media, which provides a full range of digital marketing strategies alongside advanced services. Moreover, viewers can benefit from Gray's video production companies including Raycom Sports and Tupelo Media Group, as well as studio facilities such as Assembly Atlanta.
Contact Gray Media
For further inquiries, interested parties can reach out to Robert J. Folliard, III, Senior Vice President of Distribution, at 404-266-8333.
Frequently Asked Questions
What is Gray Media planning for the Saints preseason game?
Gray Media aims to air the game using native HDR technology, marking a historic achievement in sports broadcasting.
How does native HDR improve viewer experience?
Native HDR enhances the contrast and color vibrancy on-screen, making the viewing experience more immersive and visually appealing.
What networks are included in Gray Media's HDR upgrade?
Gray Media has upgraded all major networks, referred to as the Big Four, to support HDR broadcasting.
Who can viewers contact for more information about Gray Media?
Viewers can reach out to Robert J. Folliard, III, for any inquiries regarding Gray Media.
Where can I find more information about Gray Media's operations?
Detailed insights about Gray Media’s services and operations can be found on their official website.
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