GN Group Adjusts Strategies to Combat Global Trade Challenges
GN Group Adjusts Strategies to Combat Global Trade Challenges
In light of recent tariff developments, GN has initiated vital measures to mitigate the impact on its financial growth. The company is well-prepared to address both direct and indirect effects resulting from rising tariff levels, particularly focusing on stabilizing its EBITA margin into the following year.
As GN navigates through a complex global trade landscape, the company recognizes the heightened unpredictability caused by fluctuating tariffs. Hence, GN has established its revised financial guidance based on the current tariff rates, anticipating that they will remain constant for the foreseeable future.
To fortify its manufacturing and operational agility, GN has distributed its manufacturing across various sectors, enabling a flexible response to changes in trade regulations. The company is committed to maintaining its readiness to face these challenges head-on through the following initiatives:
Key Initiatives to Mitigate Tariff Impacts
1. **Accelerated Diversification**: GN is speeding up the diversification of its manufacturing capabilities, targeting a significant portion of the U.S. market to be served from outside of China by the end of 2025.
2. **Strategic Pricing Adjustments**: The company plans to implement price increases for its U.S. clientele across both the Enterprise and Gaming divisions, allowing it to better counterbalance tariff-related expenses.
3. **Financial Health Strategies**: GN is enforcing cost-saving measures and cash flow enhancements to sustain its overall financial performance amid these challenges.
These proactive measures are expected to significantly alleviate the adverse effects of increased tariffs. The company is determined to continuously assess the situation and adjust its strategies as necessary.
Financial Outlook for 2025
As a result of these shifting market dynamics, GN is providing updated financial guidance for 2025:
Financial Guidance Highlights
- Organic Revenue Growth (excluding wind-down): updated guidance indicates a range of -3% to +3%, down from a previous estimate of 3% to 7%.
- EBITA Margin: now projected at 11% to 13%, compared to the earlier estimate of 12% to 14%.
- Free Cash Flow (excluding M&A): GN confirms a target of approximately 800 million DKK.
Market Segment Insights
GN's market segments are also experiencing fluctuations:
Hearing Division Insights
The hearing aid market is projected to align with historical growth rates, attributing to changing demographics. GN anticipates a market volume growth of 4-6%, creating a favorable environment for its products. Consequently, the Hearing division forecasts an organic revenue growth of 5% to 9%.
Enterprise Division Challenges
The current climate of uncertainty is causing enterprises to postpone IT projects, negatively impacting the Enterprise division's performance. This division is expected to record organic revenue growth ranging from -8% to 0%.
Gaming Division Outlook
In response to declining consumer confidence in the U.S. and general economic uncertainties, GN's Gaming division foresees a challenging landscape, with organic revenue growth expected to fall between -6% to +2%.
As part of its continuous improvement approach, GN will release its interim report for Q1 2025 soon, showcasing its strategic adjustments and market performance.
For Further Information
For inquiries regarding investor relations, please contact:
Rune Sandager
Phone: +45 45 75 92 57
Media Relations
Steen Frentz Laursen
Phone: +45 20 65 34 20
About GN Group
With over 150 years of experience, GN enhances communication through advanced hearing, audio, video, and gaming technology, focusing on innovative user experiences.
GN operates globally, through well-known brands, including ReSound, SteelSeries, Jabra, and others, reaching customers in over 100 countries and supporting a workforce of 7,000 dedicated employees.
Frequently Asked Questions
What are GN Group's key measures to counter tariffs?
GN is diversifying its manufacturing, adjusting pricing, and implementing cost-saving initiatives to mitigate tariff impacts.
How has GN Group's financial guidance changed for 2025?
The guidance has been revised to reflect a lower organic revenue growth potential and adjusted EBITA margins due to tariff influences.
What growth is expected in the Hearing division?
GN anticipates the Hearing division to grow organically by 5% to 9%, benefiting from favorable demographic trends.
What challenges does the Enterprise division face?
The Enterprise division is expected to struggle, predicting organic revenue growth of -8% to 0% due to postponed IT projects.
How does the Gaming division's outlook look?
The Gaming division expects a slight decline, predicting organic growth of -6% to +2%, largely influenced by consumer sentiment shifts.
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