Genpact Transforms with Exciting Global Rebranding Strategy

Genpact Takes a Bold Step Forward with Global Rebrand

In an exciting move, Genpact, a recognized leader in advanced technology services and solutions, has embarked on a significant global rebrand. Known for its deep industry insights and transformative capabilities, the company is pivoting towards a future that embraces agentic AI solutions and process intelligence. This strategic shift was celebrated when Genpact's leadership team rang the opening bell at the New York Stock Exchange, symbolizing this new chapter for both the company and its clients.

Embracing the Brand Essence: 'On It'

Genpact adopted a new tagline, 'on it,' reflecting the essence of the brand and its commitment to leading in a fast-paced business environment. According to Balkrishan "BK" Kalra, the President and CEO, this brand evolution represents a considerable evolution in how business is accomplished. "We have reworked and reimagined how organizations function, fundamentally changing the operational landscape to improve efficiency and responsiveness to challenges," said Kalra.

Innovative Solutions for a Dynamic Market

As part of its rebranding trajectory, Genpact unveiled GenpactNext at its 2025 Investor Day, which details their updated growth framework. The company's new offerings will include sophisticated AI solutions that can autonomously manage complex operational processes. These ground-breaking solutions streamline client operations, making them not just faster but more agile.

The Power of Culture in Transformation

Caitlin Blewett, Chief Marketing Officer of Genpact, emphasized the importance of company culture as a competitive edge. "The essence of 'on it' speaks to our proactive approach in delivering exponential value to our clients and empowering our employees. In a rapidly changing world, we pride ourselves on being at the forefront of this change," Blewett remarked.

Understanding the Cutting-Edge Technology Behind the Brand

Genpact's emergence as an advanced technology company hinges on its steadfast commitment to innovation. Their focus on process intelligence and artificial intelligence allows them to deliver substantial business outcomes. With years of client trust and a robust partner ecosystem, Genpact's innovative solutions are designed to transform businesses, keeping them ahead in competitive markets.

A Commitment to Lasting Value

As Genpact looks ahead, their mission emphasizes sustainability and creating lasting value for global enterprises. The company believes in nurturing a culture of learning and adaptation, where teams are encouraged to think beyond conventional boundaries. This approach is essential in securing the effectiveness of their transformative strategies.

About Genpact

Genpact (NYSE: G) is an advanced technology solutions company that harnesses the power of process intelligence and artificial intelligence to offer measurable outcomes for its clients. Through a strong commitment to innovation and a keen understanding of clients' needs, Genpact has built a foundation for revolutionizing how businesses operate across various industries.

Frequently Asked Questions

What does Genpact's rebrand signify?

Genpact's rebranding reflects a strategic shift towards advanced technology solutions, emphasizing agility and innovation in business processes.

What is the significance of the new tagline 'on it'?

The tagline encapsulates Genpact's proactive approach and commitment to delivering rapid, transformative solutions to clients amidst dynamic market changes.

How does Genpact utilize AI in its operations?

Genpact integrates agentic AI solutions that autonomously manage complex business processes, enhancing efficiency and responsiveness for client operations.

What core values drive Genpact’s transformation?

The company prioritizes a strong culture of learning and client-centricity, viewing these as critical elements for delivering lasting value and innovative solutions.

Where can I learn more about Genpact’s offerings?

To learn more about Genpact and its rebranding, you can explore their official website and various social media platforms for the latest updates.

About The Author

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