GEN Korean BBQ Expands International Presence with New Openings

Author: Owen Jenkins Updated: 09-09-2025 05:46 AM

GEN Korean BBQ Expands Internationally in South Korea

GEN Restaurant Group, Inc. (NASDAQ: GENK), widely recognized for its popular GEN Korean BBQ franchise, has taken a significant step in its growth by unveiling two new locations in South Korea. This exciting expansion brings the total number of international locations to six, highlighting the brand's ongoing commitment to international growth and enhancing its presence in the global dining scene.

The Vision Behind the Expansion

David Kim, the Chairman and CEO of GEN, expressed pride in the new openings, emphasizing that the success of their existing locations has catalyzed this growth. By adding a GEN Korean BBQ spot and a KAN Sushi outlet, the company aims not only to attract loyal customers but also to introduce an authentic taste of Korean cuisine to an even wider audience. This expansion aligns with GEN's strategy of establishing a strong foothold in key international markets.

A Unique Dining Experience

One of the distinguishing features of GEN Korean BBQ is its unique dining concept where guests grill their own meals right at their tables. This hands-on approach and extensive menu—ranging from high-quality meats to an array of traditional Korean dishes—create an engaging and interactive dining atmosphere, appealing to families and groups alike. The modern décor combined with the lively ambiance ensures that every dining experience is memorable.

Quality and Variety on the Menu

The menu at GEN Korean BBQ is carefully curated to reflect the rich flavors of Korean cuisine while also including popular Korean-American dishes. From marinated meats to fresh seafood and vegetarian options, there’s something for everyone. The extensive selection allows diners to customize their meals, making each visit unique.

About GEN Restaurant Group, Inc.

Founded in 2011 by two Korean immigrants, GEN Korean BBQ has quickly risen to become one of the largest Asian casual dining chains in the United States. With 56 company-owned locations across the country, the brand has solidified its reputation through quality cuisine and exceptional dining experiences. GEN is not just about the food; it’s about creating unforgettable memories with every meal.

Community Engagement and Future Plans

As it expands, GEN Restaurant Group continues to foster connections with the community, participating in various local events and initiatives. Looking ahead, the company is committed to further growth, exploring opportunities to introduce its interactive dining experience in additional markets worldwide, as the response to its current locations has been overwhelmingly positive.

Frequently Asked Questions

What is GEN Korean BBQ known for?

GEN Korean BBQ is known for its unique dining experience where guests grill their own meals at the table, offering a wide variety of traditional Korean and American dishes.

How many locations does GEN currently have?

GEN Korean BBQ has a total of 56 company-owned locations in the United States and 6 international outlets including the newly opened locations in South Korea.

What types of cuisine does GEN Korean BBQ offer?

GEN offers a diverse menu featuring high-quality Korean meats, seafood, and traditional dishes, along with popular Korean-American food options.

Who is the CEO of GEN Restaurant Group?

David Kim is the Chairman and CEO of GEN Restaurant Group, leading the company’s vision and growth strategy.

Where can I find more information about GEN Korean BBQ?

For more details, you can visit the official website at GenKoreanBBQ.com.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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