Gaming Summit Set to Transform Brand Engagement Strategies
Exciting Innovations at the Gaming Summit
Super League, a prominent player in leveraging playable media, is collaborating with Advertising Week to present a groundbreaking Gaming Summit at AWNewYork. This event is slated for October and promises to explore the expansive potential of gaming in advertising.
Understanding the Gaming Landscape
With gaming enthusiasts numbering over 3.5 billion globally, it's surprising that only a fraction of advertising budgets—around 5%—is allocated to this vibrant sector. The Gaming Summit aims to address this discrepancy, offering insights into how brands can effectively engage with gamers and capitalize on this untapped audience.
Expert Insights at the Summit
Scheduled to commence on October 7th, the Gaming Summit is designed to equip marketers with essential knowledge and strategies as they navigate the complexities of advertising in gaming environments like Roblox and Fortnite. Expect dynamic sessions that will shed light on what players desire from brands and how gaming integrates into broader marketing strategies.
Key Sessions to Look Forward To
The agenda includes compelling topics such as:
- What Gamers Want (and Don’t) From Brands: This session focuses on gaining valuable insights to enhance campaign effectiveness.
- The Gaming Media Mix: Learn how to harmonize gaming within social media, CTV, and digital marketing strategies.
- Beyond the Build: Explore strategies for incorporating gaming into comprehensive marketing plans from awareness to measurable outcomes.
- The Gaming Landscape Decoded: Delve into various gaming aspects, revolutionizing your understanding of user-generated content, esports, and AI-driven strategies.
Super League's Role as Presenting Sponsor
As the Presenting Sponsor, Super League plays a pivotal role in the summit's programming, ensuring that attendees engage in meaningful discussions that could redefine their marketing tactics. The collaboration between Super League and Advertising Week is set to unlock invaluable networking opportunities and facilitate exclusive gatherings focused on fostering strong connections.
The Importance of Gaming in Modern Advertising
Rhiannon Apple, SVP of Client Services at Super League, emphasizes that now is the decisive moment for the gaming industry to claim its spot within the advertising realm. The key takeaway from this summit is clear: marketers are ready to strategize for success in gaming instead of merely contemplating participation.
About Super League
Super League (Nasdaq: SLE) is transforming the landscape of brand-consumer interactions through immersive experiences across various gaming platforms. By offering content and advertising that is both engaging and interactive, Super League helps brands resonate with audiences in ways that matter. This innovative approach is changing how brands capture attention and foster loyalty in a fast-paced digital environment.
About Advertising Week
Advertising Week serves as a pivotal gathering for professionals in marketing, advertising, and technology. Known for its thought leadership and networking opportunities, this global event promotes discussions around industry innovations and key trends.
Frequently Asked Questions
What is the Gaming Summit?
The Gaming Summit is a dedicated event designed to explore the intersection of gaming and advertising, showcasing strategies for brand engagement within this dynamic landscape.
When is the Gaming Summit taking place?
The event is scheduled for October 6-9, starting from October 7th at AWNewYork.
What topics will be discussed during the summit?
Topics will include audience insights, media strategies, and comprehensive marketing plans centered around gaming.
Who is the Presenting Sponsor for the Summit?
Super League is the Presenting Sponsor, collaborating with Advertising Week to co-host this event.
Why should brands engage in gaming?
With billions of gamers worldwide, engaging in gaming offers brands access to a vast audience ripe for connection, creating opportunities for impactful marketing strategies.
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