Gameway Partners with TRG to Enhance Brand Strategy
Gameway Teams Up with TRG for Strategic Brand Development
In an exciting move for the travel and entertainment sector, Gameway, the pioneer of premium video game lounges in airports, has announced a partnership with TRG, a leading brand advertising agency. This strategic collaboration aims to elevate Gameway's brand presence across travel hubs and enhance the overall experience for travelers nationwide.
Enhancing Traveler Experience
Gameway was founded by visionary entrepreneurs Emma and Jordan Walbridge, who sought to transform the airport experience by offering travelers a first-class space to enjoy video games while they wait for their flights. Instead of sitting idly at the gates, travelers can immerse themselves in a wide variety of games across several genres in a comfortable and welcoming environment.
The partnership with TRG is set to bolster Gameway’s innovative approach. TRG will take charge of the creative direction, media strategies, brand positioning, and an overhaul of Gameway's website to align with their evolving vision. As quoted by Erin Sutton, a principal at TRG, "Gameway embodies creativity and bravery—qualities that resonate with our agency's values. We are eager to collaborate and help this brand reach its full potential."
Expanding Horizons for Gameway
Since its inception at Dallas Fort Worth International Airport, Gameway has expanded its reach significantly, now boasting seven lounges across five major airports, with more locations in the pipeline. The brand is committed to redefining the airport experience, aiming to establish a global presence in the near future.
Emma Walbridge emphasized the thorough selection process for their agency partner, stating, "We prioritized finding a partner that shared our vision. TRG's enthusiasm and dedication to our mission made them the ideal choice for us at this pivotal moment in our journey." This partnership is particularly significant as it underscores the importance of collaboration in building a brand that strives for excellence.
About Gameway
Gameway has emerged as a leader in transforming the airport lounge experience into an entertaining venue. With its unique offering, travelers can engage in gaming as they await their flights, making the most of their time in transit. Currently, Gameway operates seven lounges across key airports in the United States, with several more set to open shortly, promising to enhance the gaming experience for travelers.
About TRG
TRG, established in 1976, has built a legacy of developing iconic brands over the past five decades. Known for its work with renowned companies such as Orkin, Chick-fil-A, and The Home Depot, TRG is dedicated to creating memorable experiences that resonate with consumers. The agency prides itself on being fiercely independent, allowing them to approach brand collaborations with creativity and authenticity.
Frequently Asked Questions
What is Gameway?
Gameway is a premium video game lounge located in airports, providing a unique entertainment experience for travelers.
Who is TRG?
TRG is a brand advertising agency that specializes in creative strategy and media management, dedicated to building iconic brands.
How many Gameway lounges are there?
Gameway currently operates seven lounges across five airports, with plans for further expansion.
What will TRG's role be with Gameway?
TRG will oversee creative initiatives, media strategy, brand direction, and the redesign of Gameway's website.
Why is this partnership significant?
This partnership aims to enhance the traveler experience at airports and expand Gameway's reach as a leading gaming lounge brand.
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