Freeway Insurance Accelerates Partnership with NASCAR Cup Series
Freeway Insurance Accelerates Partnership with NASCAR
Freeway Insurance is proud to announce its partnership with NASCAR as the fourth Premier Partner of the NASCAR Cup Series, highlighting a significant moment in the company’s journey and its relationship with passionate motorsport fans across the nation.
The agreement solidifies Freeway Insurance as an Official Insurance Partner while serving as the title sponsor for the 2026 Fall NASCAR Cup Series Freeway Insurance 500 at Phoenix Raceway, marking the start of an exciting collaboration beginning in 2026.
“At Freeway Insurance, our partnership with NASCAR embodies the energy, commitment, and trust that defines our identity,” said Cesar Soriano, CEO of Freeway Insurance and U.S. Army Veteran. “Leading a brand that supports hardworking Americans is an honor. We stand behind the values shared by NASCAR fans—determination, family, and an appreciation for the open road. The Freeway Insurance 500 will celebrate these core values.”
With a strong reputation for providing affordable and reliable insurance coverage, Freeway Insurance operates in all 50 states. They utilize a nationwide retail network, online platform, and over-the-phone services to assist customers in finding the right coverage for their needs—ranging from auto and home to motorcycle, RV, and boat insurance. This commitment aligns well with NASCAR’s aims of accessibility, innovation, and community involvement.
Steve O'Donnell, President of NASCAR, mentioned, “The alliance between Freeway Insurance and NASCAR illustrates a powerful connection; both entities are dedicated to serving millions of Americans with reliability and passion. This partnership underlines our alignment and Freeway’s growth fosters the strength of NASCAR’s commercial ecosystem as we attract premier partners who recognize the value and excitement of this sport.”
As part of this significant partnership, Freeway Insurance will also serve as the exclusive insurance provider for NASCAR itself, encompassing their social media platforms and all racetracks where national series events are held. This collaboration will fuel a collective mission: to engage with fans and customers through authenticity, innovation, and trust—both on and off the track.
Moreover, Freeway Insurance has a longstanding connection with NASCAR, having collaborated with NASCAR Cup Series driver Daniel Suárez for the past five seasons. With Suárez transitioning to Spire Motorsports to pilot the No. 7 Chevrolet beginning in 2026, Freeway looks Forward to continuing their journey alongside him, now as a premier partner.
About Freeway Insurance
Founded in 1987, Freeway Insurance has grown to become one of the leading personal lines insurance brokers in the United States. With an innovative approach that encourages customers to connect through clicks, calls, or visits, Freeway Insurance continually adapts to the changing insurance market, providing diverse coverage options. Their offerings vary from basic to premium insurance, covering vehicles, homes, small businesses, motorcycles, and even protection against natural disasters. Recognized for their commitment to service, Freeway became part of Confie in 2008, the nation's top personal lines insurance distribution company. Customers can reach Freeway Insurance through local offices or their user-friendly website.
Contact:
Rose Carter
SVP, Marketing and Communications
Freeway Insurance
1-877-822-3024
Frequently Asked Questions
What does the partnership between Freeway Insurance and NASCAR entail?
The partnership includes Freeway Insurance becoming a Premier Partner, as well as the Official Insurance Partner, highlighting its commitment to the NASCAR community.
When will the Freeway Insurance 500 take place?
The Freeway Insurance 500 will take place in the fall of 2026 at Phoenix Raceway as part of their new agreement with NASCAR.
What is Freeway Insurance known for?
Freeway Insurance is recognized for providing affordable and reliable insurance coverage to drivers across all 50 states, ensuring customers find suitable protection.
How is Freeway Insurance involved with NASCAR drivers?
Freeway Insurance has previously partnered with NASCAR Cup Series driver Daniel Suárez and will continue to support him as he joins a new team in 2026.
Where can customers learn more about Freeway Insurance's offerings?
Customers can explore Freeway Insurance's wide range of coverage options by visiting their official website or through local offices across the country.
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