Fred DePerez Takes the Wheel as Harbinger's VP of Sales
Fred DePerez Joins Harbinger as Senior Vice President of Sales
Harbinger, a pioneer in medium-duty electric and hybrid vehicle manufacturing, is excited to announce the appointment of Fred DePerez as Senior Vice President of Sales. DePerez comes with an impressive track record of over 30 years across various renowned automotive brands, including Toyota, Fiat Chrysler, Nissan, and Hyundai. His wealth of experience promises to catalyze Harbinger's growth and market presence in the evolving automotive industry.
With Wealth of Experience, DePerez Steps In
DePerez has held significant leadership roles that equipped him with the tools necessary for driving sales and marketing initiatives. His previous experience includes his role at Hyundai Motor Group as Senior Vice President of Global Product Line Management. There, he was instrumental in enhancing business management, market analytics, and optimization strategies for Hyundai and Genesis vehicle lines, including the innovative Ioniq electrified vehicle lineup. His diverse executive roles at Nissan Motor Corporation further strengthened his expertise in both passenger and commercial automotive sectors.
Shaping the Future of Fleets
As he begins his tenure at Harbinger, DePerez has expressed commitment to redefining customer expectations in the medium-duty vehicle market. He stated, "Harbinger is redefining what fleets should expect from these vehicles by focusing on quality, durability, and lower acquisition costs." His vision includes expanding their dealer network and forming strategic partnerships to deliver next-generation products tailored for the needs of their customers, who demand superior vehicle performance.
Major Initiatives Under Fred's Leadership
Joining Harbinger at this pivotal moment, DePerez is poised to guide the company through exciting transitions. Following a recent launch of their serial production for medium-duty electric vehicle chassis, his insights will be crucial as Harbinger introduces groundbreaking hybrid models, catering to fleets that require greater range capabilities. Additionally, the company has received a prestigious award for innovations in electric vehicle technology, acknowledging the forward-thinking approach that DePerez embodies.
About Harbinger
Harbinger is dedicated to transforming the commercial electric vehicle landscape, backed by experts in EV technology, battery systems, and drive-train development. Their pioneering team aims to capture the increasing demand for medium-duty electric vehicles with state-of-the-art designs, ensuring that their offerings are priced competitively with traditional diesel options. Their mission conveys a commitment to innovation while still providing familiar solutions for commercial needs.
Frequently Asked Questions
Who is Fred DePerez?
Fred DePerez is the new Senior Vice President of Sales at Harbinger, with over 30 years of experience in the automotive industry.
What does Harbinger specialize in?
Harbinger specializes in manufacturing medium-duty electric and hybrid vehicles and aims to bring innovation to the commercial EV market.
What previous roles has DePerez held?
DePerez has previously served in leadership positions at major automotive companies, including Hyundai, Fiat Chrysler, and Nissan.
Why is Fred DePerez's appointment significant?
His extensive experience in sales, marketing, and product strategy is expected to accelerate Harbinger's growth and enhance its market position.
What initiatives is Harbinger currently pursuing?
Harbinger is focused on expanding its dealer network, launching new innovative electric vehicles, and enhancing operational capabilities across its business.
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