Frazil Enhances Market Position with Strategic Asset Acquisition
Frazil Expands Its Footprint with Strategic Acquisition
Frazil has taken a significant step in enhancing its presence in the frozen beverage market through the acquisition of Berkeley Street Beverage's key assets. This move aims to solidify Frazil’s footprint in Southern California, reinforcing its position as the leading slush brand in the country.
Strengthening Customer Relationships
With over 20 years of operation, Berkeley Street Beverage has built a strong reputation for responsive service and an expert understanding of the regional market. By acquiring its customer accounts and equipment, Frazil is set to directly serve a more extensive array of customers and elevate its service offerings in one of America's most vibrant markets.
Executive Insights on the Acquisition
Kyle Freebairn, the CEO of Frazil, expressed enthusiasm about integrating Berkeley Street Beverage’s accounts into the Frazil family. He mentioned, "This acquisition allows us to build upon the strong customer relationships and local presence that Berkeley Street Beverage has developed over the years. We are committed to providing outstanding service and quality products, augmented by the strength and support of the Frazil brand."
Transitioning with Assurance
Frazil is dedicated to ensuring that this transition is seamless for all customers involved. The company will take on the responsibility for the newly acquired accounts, ensuring that service remains uninterrupted and that customers have access to Frazil's exceptional products from the outset.
A Commitment to Quality and Service
This acquisition enhances the operational capabilities of Frazil, allowing it to maintain high standards of quality and service. Customers will benefit from the reliable equipment Frazil offers, supporting their beverage needs as they continue to enjoy Frazil's popular and innovative frozen drinks.
About Frazil
Frazil proudly stands as the #1 slush brand in the United States, boasting over 50,000 machines installed across various venues including convenience stores, schools, and amusement parks. Frazil is well-known for its bold and refreshing slushies, as well as its expanding line of frozen beverages, including Café Tango—a frozen coffee treat. With a national presence and a commitment to excellent local service, Frazil is continually redefining the frozen beverage landscape.
Media Contact Information
For media inquiries, Frazil can be reached at:
Frazil PR
(801) 858-0321
Frequently Asked Questions
What is the significance of Frazil's acquisition of Berkeley Street Beverage?
The acquisition enhances Frazil's market presence in Southern California and allows for improved customer service.
How will this acquisition benefit Frazil's customers?
Customers will experience enhanced service and consistent quality products as Frazil integrates new accounts.
What products does Frazil offer?
Frazil offers a range of frozen beverages, including its signature slushies and the new Café Tango frozen coffee.
How long has Berkeley Street Beverage been in operation?
Berkeley Street Beverage has been serving its customers for over 20 years in the Southern California region.
What is Frazil's mission?
Frazil aims to redefine the frozen beverage experience, bringing fun and flavor to millions of customers every day.
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