Fortis and Investors Propel Growth in Embedded Payments Market
Fortis Partners with Investors to Lead in Embedded Payments
Fortis, a leader in the payments technology sector, has secured a strategic investment from Audax Private Equity and Lovell Minnick Partners. This collaboration is aimed at propelling Fortis towards becoming the leading provider of payment technology and embedded commerce solutions for businesses globally.
Audax and Lovell Minnick Partners' involvement will provide Fortis with the necessary resources to enhance its product offerings, pursue strategic acquisitions, and expand its global presence. The payments landscape is rapidly evolving, with businesses requiring sophisticated solutions to meet the demands of modern consumers. Greg Cohen, CEO of Fortis, emphasized the importance of this partnership, stating that it positions Fortis to shape the future of embedded payments rather than merely keeping up with ongoing changes.
Expansion Fueled by Investment
Since Lovell Minnick Partners invested in Fortis several years ago, the company has seen remarkable growth by delivering innovative, technology-driven payment solutions tailored for the business-to-business (B2B) sector. Partner at Lovell Minnick, Trevor Rich, shared his enthusiasm, pointing out that the new partnership with Audax will further enhance Fortis' capabilities, offering more technological innovations and expanding into new markets.
Audax’s expertise in scaling middle-market firms complements Fortis’ profound experience in embedded payment systems. The investment will help Fortis simplify complex payment environments, allowing businesses to integrate payment solutions seamlessly into their existing operations. This simplification represents a significant advantage in the increasingly competitive payments sector.
Diving into the Payments Landscape
The embedded payments market, which is projected to experience exponential growth, offers vast opportunities for businesses willing to innovate. The demand for integrated financial technology has surged as more companies look for seamless payment solutions that enhance the overall customer experience.
Fortis is committed to being at the forefront of this transformation, creating solutions that empower businesses to streamline their payment processes and drive growth. The partnership with Audax and Lovell Minnick is a pivotal step in this mission, as it allows Fortis to leverage collective resources and expertise to expand its offerings.
Looking Ahead: Strategic Goals and Innovations
With the backing of Audax and Lovell Minnick, Fortis plans to accelerate its roadmap for product development. This includes targeting strategic acquisitions that align with its growth goals and technology initiatives. The focus will remain on delivering solutions that cater to the unique needs of business clients, ensuring that payment processing is not an obstacle, but a catalyst for growth.
Moreover, by fostering innovation, Fortis is prepared to redefine what embedded payments can accomplish, providing customized solutions that can support a range of business models and payment scenarios.
About Fortis
Fortis leads the way in embedded payments for software providers and businesses, processing vast sums annually while delivering comprehensive payment solutions. Their mission is to create an integrated commerce experience that helps businesses achieve significant growth. Fortis aims to make commerce nearly invisible, enhancing the payment capabilities for its partners and clients.
About Audax Private Equity
Audax Private Equity is recognized for its flexible investment strategies aimed at driving growth in middle-market companies. With a robust portfolio and significant experience in various sectors, Audax seeks to create long-term value through organic growth and acquisitions.
About Lovell Minnick Partners
Lovell Minnick Partners specializes in partnering with growth-oriented companies to accelerate their development. With a strong focus on financial services and technology sectors, the firm utilizes its extensive network and experience to help companies unlock their full potential.
Frequently Asked Questions
What is the recent investment about?
The investment from Audax and Lovell Minnick will assist Fortis in enhancing its payment technology solutions and expanding its market presence.
How will this investment impact Fortis?
This funding will enable Fortis to accelerate product development, pursue strategic acquisitions, and address further innovations in the embedded payments landscape.
Why are embedded payments important?
Embedded payments streamline financial transactions within software applications, enhancing customer experiences and facilitating business operations.
Who are Audax and Lovell Minnick?
Audax Private Equity focuses on middle-market investments while Lovell Minnick Partners specializes in growth-oriented funding for financial services and technology companies.
What are Fortis’ future goals?
Fortis aims to become the leading provider in the global embedded payments market, continuously innovating to enhance its service offerings.
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