Forter Continues Its Streak by Securing Forbes Cloud 100 Honor

Forter Recognized in Forbes Cloud 100 for Fifth Year Running

Forter, renowned as the Trust Platform for digital commerce, has earned its spot in the Forbes 2025 Cloud 100, affirming its leadership among top private cloud companies. This noteworthy recognition marks the fifth consecutive year for Forter in this esteemed listing, showcasing its commitment to excellence and innovation in the field.

Impressive Financial Impact and Retention Rates

During the past year, Forter achieved remarkable milestones, driving over $9 billion in additional revenue for its clientele while simultaneously lowering costs by more than $1 billion. With a 99% customer retention rate, the enterprise has broadened its reach to include prestigious global brands like Wayfair, SeatGeek, and Skims. The company’s innovative artificial intelligence technology enriches the customer experience for over 1.8 billion consumers globally, reflected in a market-leading net promoter score (NPS) exceeding 75 across its enterprise clientele.

The Role of AI in Modern Commerce

As AI agents increasingly engage in online behaviors on behalf of consumers, a trend known as agentic commerce emerges, presenting vast opportunities for businesses. Forter leads the charge in helping enterprises navigate this evolving landscape, addressing the inherent risks associated with AI-driven transactions. The organization is actively investing in technology to support ecommerce entities in scaling operations and distinguishing between human and AI agent interactions.

Innovative Solutions and Industry Leadership

Forter has taken significant strides by introducing identity monitoring tailored for agentic commerce, aiding e-commerce platforms in this dynamic market. Additionally, it launched its Trusted Agentic Commerce Protocol, an open standard designed to authenticate AI agents in digital commerce, overcoming challenges involving data integrity and trust. This year also saw the appointment of key executives aimed at bolstering Forter’s market presence and fostering innovation.

Insight from Forter’s Leadership

"Receiving the recognition from Forbes for the fifth time is a tremendous honor and emphasizes our ongoing innovations for businesses throughout the years," stated Michael Reitblat, CEO and co-founder of Forter. "As the sole fraud prevention and payment optimization solution featured in this list, we feel particularly proud, especially amidst increased competition within the private sector. Our customers see us as pivotal in achieving their economic goals, with AI being crucial for unlocking new revenue streams. Our ongoing investments will undeniably shape the trajectory of digital commerce on a global scale."

About the Cloud 100 Evaluation Process

Over the past decade, the Cloud 100 process has reviewed submissions from numerous cloud startups and private entities. The evaluation method involves ranking companies based on four critical factors: market leadership (35%), estimated valuation (30%), operational metrics (20%), and people & culture (15%). This year, a panel of CEOs from public cloud companies has participated in evaluating their private counterparts.

Reflections from Industry Experts

Richard Nieva, editor of the Cloud 100 at Forbes, remarked, "The Cloud 100 list has consistently highlighted the most innovative private cloud companies. The current selections reflect remarkable advancements and inspire confidence in the future of AI across enterprises." Furthermore, Elliott Robinson, a partner at Bessemer Venture Partners, noted, "The 2025 rankings mark a significant milestone, as this cohort collectively surpasses $1 trillion in value during a period of rapid AI-driven advancements, showcasing how technology is transforming growth in the sector."

Accessing the Forbes 2025 Cloud 100 List

The Forbes 2025 Cloud 100, along with the list of 20 Rising Stars, can be accessed online. Key highlights and features of the list will also be available in the forthcoming issue of Forbes magazine.

Honoring Innovators in the Cloud Space

This year’s honorees will receive recognition through a digital content launch and at the exclusive Cloud 100 Celebration event hosted by Bessemer Venture Partners and Forbes, supported by numerous major brands enabling the celebration of excellence in the cloud industry.

About Forter

Forter stands at the forefront of digital commerce solutions, providing instant assessments of trustworthiness throughout the buying process. The company’s robust technology has processed over $2 trillion in transactions, safeguarding businesses against fraud and enhancing consumer experiences. Noteworthy brands like Adobe, ASOS, eBay, and Nordstrom rely on Forter for their transaction processing needs.

Frequently Asked Questions

What is the major achievement of Forter in 2025?

Forter was named in the Forbes 2025 Cloud 100, marking its fifth consecutive year on this prestigious list.

How much revenue did Forter generate for its customers?

In the past year, Forter drove over $9 billion in incremental revenue for its customers.

What AI technology does Forter utilize?

Forter employs advanced artificial intelligence technology to improve customer experiences and operational efficiencies in ecommerce.

Who are some of Forter's notable clients?

Forter's client roster includes industry leaders such as Wayfair, SeatGeek, and Skims.

What solution did Forter introduce for agentic commerce?

Forter introduced identity monitoring for agentic commerce to assist ecommerce organizations in distinguishing between human and AI behaviors.

About The Author

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