Ford Expands NASCAR Partnerships With Key Speedways for 2025

Author: Logan Wright Updated: 02-20-2025 02:40 PM

Ford Motor Company Partners with NASCAR for Upcoming Race Weekends

Ford Motor Company is excited to announce its enhanced partnerships that will see it serve as the Official Car and Truck for upcoming NASCAR race weekends at notable speedway venues. The partnerships kick off with the Ambetter Health 400 race weekend at Atlanta Motor Speedway and the NASCAR All-Star Race weekend at North Wilkesboro Speedway.

Details of the New Partnerships

The partnerships are set to strengthen as Ford continues its official status during additional NASCAR racing events, including the highly anticipated NASCAR Cup Series race weekend at Nashville Superspeedway and the Autotrader EchoPark Automotive 400 race weekend at Dover Motor Speedway.

Official Vehicles for NASCAR Events

As part of these valuable partnerships, Ford will have the honor of serving as both the Official Pace Car and the Official Truck during key race weekends. This includes the upcoming Ambetter Health 400 race from February 21-23 and the NASCAR All-Star Race taking place on May 16-18.

Longstand Collaboration with Speedway Motorsports

Mark Rushbrook, global director of Ford Performance, expressed enthusiasm about the continued collaboration, stating, "Our success is built on relationships, and Speedway Motorsports has always been a tremendous partner with Ford. Not only are we renewing our commitments, but we’re expanding to new venues including North Wilkesboro and Atlanta Motor Speedway." Ford's commitment to excellence will be on display with their Mustang and F-150 models showcased at these esteemed facilities.

Exclusive Marketing Opportunities

Ford will leverage exclusive marketing and promotional opportunities across the Speedway Motorsports events, ensuring that fans can enjoy unique experiences. This includes VIP hospitality, though the specific terms of the multi-year agreement have not been disclosed.

Ford's Legacy in NASCAR

Speedway Motorsports President and CEO Marcus Smith remarked on the significance of Ford’s long-standing partnership with NASCAR, stating, "Ford has been a key player in NASCAR since its inception in 1948. We are thrilled to extend and expand our partnership to include new venues." This reinforces Ford's commitment to engaging NASCAR fans and enhancing their experience throughout the racing season.

About Speedway Motorsports and Ford Performance

Speedway Motorsports stands as a leader in motorsports entertainment, owning and operating premier venues across the country, including Atlanta Motor Speedway and Dover Motor Speedway. It is renowned for creating unforgettable experiences for racing fans.

Likewise, Ford has a rich history in NASCAR, clinching over 700 victories in the top division and securing 12 championships with their formidable Ford Mustang Dark Horse, showcasing their dedication to competitive racing.

Frequently Asked Questions

What are the new partnerships for Ford in NASCAR?

Ford has announced it will be the Official Car and Truck for several upcoming NASCAR race weekends at speedway venues.

When do the new partnerships start?

The partnerships kick off with the Ambetter Health 400 race weekend on February 21-23.

What specific roles will Ford play in these events?

Ford will serve as the Official Pace Car and Official Truck, showcasing their Mustang and F-150 models during the races.

What venues are included in Ford's NASCAR partnerships?

Included venues are Atlanta Motor Speedway, North Wilkesboro Speedway, Nashville Superspeedway, and Dover Motor Speedway.

How does Ford's history influence its partnerships?

Ford has been deeply involved in NASCAR since its inception in 1948, bringing a legacy of success and competitiveness to these partnerships.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

Apart from writing, I also frequently post to financial blogs and organize webinars and workshops targeted at enlightening participants about personal finance. Always, my strategy is to offer concise, doable advice that can truly improve people's lives.

Away from work, I like to read, travel, and sample new foods. My goal is to infuse everything I do with the balance that I think is essential to both financial and personal well-being. By my profession, I want to encourage and enable people to confidently and clearly take charge of their financial futures.

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