F&M Bank Welcomes Amy Cover as Chief Marketing Officer

Author: Evelyn Baker Updated: 10-31-2025 11:00 AM

F&M Bank's Leadership Change

F&M Bank, a thriving community bank based in Ohio, has proudly appointed Amy Cover as the new Chief Marketing & Experience Officer (CMXO). In her enhanced capacity, Cover is tasked with elevating the bank's marketing strategies and strengthening customer interactions to forge deeper connections with both staff and clients.

Enhancing Community Engagement

Amy Cover's journey with F&M Bank began in 2009, and she has risen through the ranks to become a pivotal figure in the organization. Lars Eller, the President and CEO of F&M Bank, expressed enthusiasm regarding Cover's contributions saying, "Amy has been instrumental in shaping how F&M engages with our communities." Her innovative approaches have propelled the bank's mission to foster enduring relationships.

Strategic Integration of Services

In her new role, Cover will harmonize marketing, customer experience (CX), and employee experience (EX) to create a coherent brand strategy across all customer touchpoints. By focusing on internal communications, she aims to ensure that employees feel informed and unified with the bank’s core mission.

A Track Record of Success

Before her promotion, Cover served as the SVP and Chief Marketing Officer, a position where she significantly impacted F&M's growth trajectory. Under her leadership, the marketing team has implemented award-winning campaigns, enhanced brand visibility, and enriched community engagement in Ohio and beyond.

Looking Forward

Commenting on her new role, Amy Cover shared, "I am honored to lead F&M's marketing strategies and drive our mission forward. Our commitment to providing positive experiences for every interaction truly sets us apart, and I am eager to build upon this foundation." Her forward-thinking philosophy reflects the bank's dedication to its customers and employees alike.

About F&M Bank

Founded in 1897, F&M Bank has a rich history of serving its communities. As an independent community bank, it provides a wide array of financial services including commercial and retail banking. The bank operates multiple branches across several counties, remaining committed to nurturing local economic growth and community well-being.

Frequently Asked Questions

Who is Amy Cover?

Amy Cover is the newly appointed Chief Marketing & Experience Officer for F&M Bank, responsible for leading marketing and customer experience initiatives.

What does F&M Bank specialize in?

F&M Bank provides commercial banking, retail banking, and various financial services to its community.

When did Amy Cover join F&M Bank?

Amy Cover joined F&M Bank in 2009 and has played a significant role in its marketing and growth strategies since then.

What areas does F&M Bank serve?

F&M Bank serves multiple counties in Ohio, Indiana, and Michigan, providing accessible banking to local communities.

What is F&M Bank's commitment to its customers?

The bank emphasizes nurturing long-lasting relationships and creating positive interactions for customers and employees alike.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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