Flourish Enhances Financial Advisor Tools with MoneyGuide
Flourish and MoneyGuide Join Forces
New York - Flourish, a robust platform designed to assist registered investment advisors (RIAs) in executing comprehensive financial plans, has recently unveiled an important integration with MoneyGuide, a recognized leader in financial planning solutions.
Significance of the Integration
The integration allows advisors leveraging MoneyGuide to seamlessly access their clients’ Flourish accounts and balances. This advancement enhances portfolio visibility and streamlines financial planning processes for a vast number of professionals within the financial sector.
Addressing Client Needs
Although a significant majority of affluent investors wish to manage their financial activities under one roof, statistics show that only a small fraction are currently using a single provider for both cash management and investment services. The collaboration between Flourish and MoneyGuide directly seeks to eliminate this gap.
Deepening Client Relationships
In today’s unpredictable market landscape, the need for holistic financial planning cannot be overstated. With Flourish’s latest collaboration, advisors can engage their clients in meaningful discussions that revolve around comprehensive financial management. Research indicates that over half of investors are willing to invest more for advisors who provide concrete pathways toward achieving financial goals.
Empowering Advisors through Technology
Max Lane, the CEO of Flourish, remarks on the positive implications of this integration, highlighting how having access to a complete financial overview empowers advisors to foster deeper client relationships and promote organic growth. When advisors can visualize the extent of their client's wealth, particularly the often-overlooked cash assets, it enhances the quality and relevance of their advisory conversations.
Flourish’s Extensive Reach
Flourish has cultivated strong integrations within the RIA ecosystem, enabling advisors to incorporate Flourish’s services into their daily activities seamlessly. With a clientele of over 1,000 RIAs and an impressive asset management portfolio exceeding $2.6 trillion, Flourish stands as a trusted partner for advisors aiming to advance from merely providing holistic advice to ensuring thorough implementation of financial strategies.
Integration Impact
With access to rich, actionable data, advisors can better identify opportunities within client portfolios, thereby enhancing service delivery and aligning strategies with client aspirations. This integration is not merely a technical enhancement; it presents a significant evolution in how advisors manage client relationships and portfolios.
About Flourish
Flourish is committed to building innovative technology that not only empowers financial advisors but also enhances the financial well-being of clients. Currently supporting assets in the vicinity of $7.5 billion under custody, Flourish serves a myriad of wealth management agencies managing over $2.6 trillion in assets.
Continuous Innovation in Financial Services
As Flourish continues to evolve, it aims to deliver fresh and innovative investment opportunities to advisors, ensuring that they provide optimal solutions for their client's needs. The firm is wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), emphasizing its solid foundation in the financial services sector.
Frequently Asked Questions
What is the purpose of the Flourish and MoneyGuide integration?
The integration aims to streamline financial planning for advisors, allowing enhanced visibility into client accounts and improving overall service levels.
How many RIAs trust Flourish?
Over 1,000 registered investment advisors managing more than $2.6 trillion in assets rely on Flourish for their financial planning needs.
What are the benefits for advisors using these platforms?
Advisors benefit by gaining a comprehensive view of client financials, enabling more profound client relationships and enhanced portfolio management strategies.
Who owns Flourish?
Flourish is a wholly-owned subsidiary of Massachusetts Mutual Life Insurance Company (MassMutual).
Why are holistic financial planning tools important?
They empower advisors to engage clients more effectively, helping them navigate their financial futures and adapt to changing needs and market conditions.
About The Author
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