FleishmanHillard Empowers Brands with Strategic Counsel Amid Change
FleishmanHillard Launches Global Executive Advisory Initiative
In a significant move aimed at bolstering strategic counsel, FleishmanHillard has announced the creation of its Global Executive Advisory network. This strategic network is designed to assist brands and their leaders in navigating an ever-evolving and uncertain marketplace. The initiative emphasizes risk management, reputation enhancement, and promoting growth in today's complex business environment.
Integrated Counsel at the Intersection of Key Challenges
The newly formed advisory network enables FleishmanHillard to deliver integrated counsel that combines expertise in financial communications, crisis management, and public affairs. With over 50 seasoned advisors spanning the globe, the Global Executive Advisory aims to provide holistic assistance to business leaders facing high-stake challenges and transformative situations that require decisive action.
Expertise That Drives Results
By aligning experts from various sectors and regions, FleishmanHillard ensures that its clients receive tailored solutions that are both timely and relevant. The advisory leverages proprietary tools, including analytics platforms and genAI solutions, intended to fast-track insights and enhance decision-making processes. The team is particularly focused on helping leaders manage risks effectively while maximizing opportunities for growth.
Leading Through Uncertainty
According to J.J. Carter, President and CEO of FleishmanHillard, the Global Executive Advisory symbolizes the firm’s commitment to proactive counsel. "Our mission is to equip leaders with the right knowledge and tools to excel during periods of uncertainty. This initiative enhances our capability to deliver strategic insights that drive real impact in challenging times,” Carter stated, emphasizing the importance of navigating complexity with confidence.
The Importance of Communication in Times of Change
Rachel Catanach, who heads the Global Executive Advisory, explains that effective communication is crucial, especially during unpredictable times. It is essential for leaders to focus on what remains constant within their organizations—such as their employees, mission, and core values. Building trust through transparent communication can effectively define success or failure among businesses during crises.
Enhancing the Brand Experience
Jim Joseph, Global Head of Brand Impact, echoed the sentiment that a brand embodies more than just a message—it represents an experience. Establishing a strong brand presence amidst uncertainty can lead to significant differentiation in a competitive landscape. The Global Executive Advisory is set to reinforce brand relevance, ensuring that clients remain connected with what matters most to their audiences.
Mobility and Accessibility of Resources
Designed for flexibility and scalability, the advisory network allows FleishmanHillard to respond rapidly to client needs. By tapping into a diverse pool of internal resources and external partnerships, including several firms within the Omnicom network, the advisory can quickly assemble the right mix of expertise. This collaborative approach underpins the effectiveness of their counsel.
Commitment to Excellence
The Global Executive Advisory signifies a strategic evolution within FleishmanHillard, aligning its core competencies across critical advisory areas. By enhancing its frameworks and tools, the firm is dedicated to delivering high-quality counsel that meets the demands of today's business leaders.
Looking Ahead
Catanach concluded by asserting the importance of navigating through uncertainty with a strategy that emphasizes integrity and innovation. She pointed out that while caution is important, it is equally essential for leaders to act decisively and strategically in pursuit of long-term relevance. This mindset is crucial for driving successful outcomes even amidst unpredictable times.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, brand marketing, social engagement, and more. The firm has received numerous accolades, solidifying its position as a leader in the PR industry. With nearly 80 offices across over 30 countries, FleishmanHillard is well-equipped to support clients globally.
Frequently Asked Questions
What is the Global Executive Advisory?
The Global Executive Advisory is a network launched by FleishmanHillard, providing integrated counsel to help brands navigate challenges in today's complex marketplace.
Who are the advisors in the Global Executive Advisory?
There are more than 50 senior advisors in the Global Executive Advisory from the U.S., EMEA, and APAC, each bringing specialized expertise to client needs.
What is the focus of the advisory services?
The advisory focuses on financial communications, crisis management, ESG consulting, public affairs, and talent transformation.
How does FleishmanHillard support its clients during uncertainty?
FleishmanHillard provides strategic insights, effective communication strategies, and proprietary tools to help clients manage risks and seize opportunities amidst uncertainty.
What recognition has FleishmanHillard received in recent years?
FleishmanHillard has been acknowledged multiple times as a leading global PR agency, receiving accolades such as Campaign Global PR Agency of the Year and PRWeek U.S. Agency of the Year.
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