FirstBank's Innovative Campaign Supports Local Communities
FirstBank Launches Exciting 'Our Cube Means Business' Campaign
FirstBank, a leader in private banking focused on meaningful community engagement, is rolling out an exciting summer initiative called 'Our Cube Means Business.' This campaign, designed to invigorate local communities, started in the foothills, bringing in an air of anticipation and joy as it aims to showcase small businesses and provide delightful surprises.
Engaging Colorado Community and Local Businesses
The campaign will run from July 11 through September 5, and each Friday, Coloradans are encouraged to look out for FirstBank's distinctive orange cube at various locations. These surprise pop-up events promise an array of exclusive giveaways, appealing discounts, and other fun surprises, all available on a first-come, first-served basis. This initiative not only seeks to spotlight local businesses but also to foster enjoyable and uplifting community experiences that reflect FirstBank's values.
Strengthening Community Bonds
Kevin Classen, the CEO of FirstBank, expressed the organization's commitment to celebrating and uplifting small businesses. He emphasized that the campaign is about creating shared experiences that connect people with their neighborhoods. “Whether it’s receiving a generous gift card or discovering a new favorite shop, our community engagement allows everyone to benefit,” he stated.
Mystery Locations and Community Engagement
To maintain excitement throughout the duration of the campaign, the specific event locations will be unveiled only a day prior to each event. Clues about these pop-up spots will be shared on FirstBank's social media platforms, including Instagram and Facebook, every Thursday, enticing participants to engage actively and follow along on the journey to uncover hidden gems.
Event Highlights and Participation Details
This campaign goes beyond conventional advertising; it contributes to community spirit and support for local businesses through direct involvement. The event highlights include:
- What: 'Our Cube Means Business' pop-up events.
- When: Every Friday from July 11 to September 5.
- Where: Locations announced on Thursdays on FirstBank social media.
- Why: To support small businesses while offering fun giveaways.
- Note: Events are first-come, first-served with no purchase necessary.
Learning More About FirstBank
FirstBank has a rich history, having provided banking services since 1963, and is recognized as a leader in digital banking solutions today. As one of the top privately held banks in the country, it offers an array of consumer deposit accounts, loans, and comprehensive commercial banking services. FirstBank has been celebrated for its commitment to philanthropy, donating over $90 million since 2000, and fostering employee ownership through its Employee Stock Ownership Program.
Media Inquiries
For more information about the campaign, or inquiries, you can reach out to Cody Wheeler at (303) 228-6986 x 148.
Frequently Asked Questions
What is the 'Our Cube Means Business' campaign?
This campaign by FirstBank is designed to promote local businesses through pop-up events featuring giveaways and discounts.
When does the campaign start and end?
The campaign runs from July 11 until September 5, occurring every Friday.
How can I find out the pop-up event locations?
Locations will be revealed the day before each event on FirstBank's social media platforms.
Are the events free to attend?
Yes, the events are free and available on a first-come, first-served basis while supplies last.
How can I contact FirstBank for more details?
You can contact Cody Wheeler at (303) 228-6986 x 148 for any inquiries regarding the campaign.
About The Author
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