FINN Partners Welcomes RICE Communications to Global Family
FINN Partners Expands Its Global Expertise with RICE Communications Acquisition
In a significant move to enhance its presence across the Asia Pacific region, FINN Partners has formally announced the acquisition of RICE Communications, a dynamic strategic communications and public relations agency. This acquisition empowers FINN to broaden its market reach and solidifies its position as a leader in the communications industry.
Strengthening Global Reach
This strategic acquisition allows FINN to bolster its existing workforce and operations in the Asia Pacific, particularly in Singapore. RICE Communications, comprising a talented team of approximately 60 professionals, integrates seamlessly with FINN, bringing the total employees in Singapore to nearly 100. The move positions FINN as one of the largest public relations firms in the region.
Enhancing Client Services Across Southeast Asia
Through the addition of RICE, FINN is not only expanding its footprint in Singapore but also establishing new offices in Thailand and Myanmar, while enhancing its presence in Hong Kong. This strategic repositioning enables FINN to offer comprehensive support to clients across all key Southeast Asian markets, enhancing its capabilities in corporate and consumer communications.
A Unified Vision for Growth
As part of this acquisition, James Brasher, the Managing Partner of RICE, steps into a pivotal role as managing partner of FINN's united Singapore office. This appointment highlights the collaborative spirit of both organizations and sets the stage for successful integration and growth. Brasher will contribute to the firm’s expansion and solidification as a communications powerhouse throughout the Asia Pacific region.
New Leadership and Expanded Roles
Joining the leadership team, Brasher will collaborate with regional leaders from Greater China, India, and Malaysia to reinforce FINN’s strategic objectives. Additionally, Naeema Ismail is taking on her new role in Strategic Business Development & Crisis Communications to elevate new business opportunities and client services across various sectors. This transition indicates the commitment to investing in regional growth without redundancies among staff.
A Legacy of Excellence in Communications
Founded in 2009 by Sonya Madeira, RICE Communications boasts a reputable record as a pan-regional authority in strategic communications. The firm has not only won numerous Agency of the Year awards but has also achieved recognition as a Best Place to Work within the communications sector. Its impressive clientele includes renowned brands such as Audi, B&O, and WWF.
Visionary Leadership for a Prosperous Future
Peter Finn, CEO and founding partner of FINN, asserts that the integration of RICE represents a strategic milestone in establishing a world-class agency with unparalleled sector expertise. He emphasizes the ongoing evolution of FINN from a leading US agency to a formidable global player. With expansion efforts in Europe and acknowledgment of Asia's crucial role in global economic growth, this acquisition aligns with FINN's mission to offer integrated marketing services to clients worldwide.
Conclusion: A Promising Future Ahead
This acquisition of RICE Communications allows FINN Partners to enhance its capabilities and sector expertise significantly, empowering clients to thrive in today's complex business landscape. With shared values and a commitment to excellence, the collaboration aims to leverage each firm's strengths for mutual success in the Asia Pacific region.
Frequently Asked Questions
What is the significance of FINN Partners acquiring RICE Communications?
The acquisition enables FINN Partners to expand its presence in the Asia Pacific, enhancing its capabilities in public relations across various sectors.
Who leads the newly integrated Singapore office?
James Brasher, formerly the Managing Partner at RICE, will serve as the managing partner for the combined Singapore office.
What expansions can we expect from this acquisition?
FINN will establish new offices in Thailand and Myanmar and strengthen its presence in Hong Kong, offering wider service coverage in Southeast Asia.
How does RICE's reputation impact FINN Partners?
RICE’s strong reputation in the region enhances FINN's credibility and capabilities, positioning them as a leading choice in strategic communications.
Will there be any staff redundancies after the acquisition?
No, both companies have announced that the integration will not result in staff redundancies, ensuring job security for employees.
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