Fingerpaint Group Launches Integrated Healthcare Ventures
Unified Brand Identity Transforming Healthcare Solutions
Fingerpaint Group is making significant strides in the healthcare sector with the launch of Fingerpaint Medical, reinforcing their commitment to delivering innovative healthcare solutions.
Introducing Fingerpaint Medical
The newly formed Fingerpaint Medical brand brings together the expertise of various arms of the group, including MedThink Communications and MedThink SciCom. This strategic initiative is designed to heighten integration and creative solutions across the healthcare landscape.
Leadership and Vision
At the helm of this new venture will be Javeria Shahab, a seasoned professional with over 20 years of experience in the industry. She has previously driven healthcare communications for both large pharmaceutical companies and biotech firms, demonstrating a robust grasp of early product development, medical affairs, and omnichannel marketing.
Shahab expressed her enthusiasm for joining Fingerpaint Group, stating, "Their forward-thinking approach to the future of medical is what drew me in. Being part of an organization that isn't just adapting to change but driving it is an incredible opportunity—one I couldn't pass up." Her statement exemplifies the innovative spirit that Fingerpaint Group aims to embody with this new brand.
Expanding Services
The rebranding also involves Leaderboard Branding becoming Fingerpaint Branding. This change allows them to enhance creativity and deliver even greater value to their clients, ensuring that high standards and exceptional service remain at the forefront.
Bill McEllen, Global President of Fingerpaint Group, highlighted that while the names may have evolved, the quality and dedication that clients have come to trust remain unchanged. This initiative solidifies how Fingerpaint Group works and connects internally, thereby enhancing their comprehensive service offerings.
Comprehensive Healthcare Solutions
With the growth of Fingerpaint Medical, the organization has integrated various services like Fingerpaint Market Access, Fingerpaint Marketing, and Fingerpaint Europe to create a seamless array of healthcare solutions.
Visionary Leadership
Reflecting on the company's journey, Ed Mitzen, the Founder and CEO, shared his vision since the company's inception in 2008: "My goal was to build a company that constantly evolves to better serve both our people and our clients. Our ability to anticipate change and adapt in a fast-moving industry is what keeps us ahead of the curve, creating real impact where it matters most." Mitzen’s words resonate with the mission and continual evolution of Fingerpaint Group.
About Fingerpaint Group
Fingerpaint Group is recognized as a Top 20 healthcare marketing agency, characterized by a diverse mix of creativity and expertise in life science solutions. They strive to turn challenges into opportunities, crafting unique solutions with courage and a collaborative spirit. This approach enables them to elevate brands into lasting legacies. For more information, visit their official website.
Contact Information
For further inquiries, reach out to Michelle Maskaly at Fingerpaint Group.
732-713-6716
Frequently Asked Questions
What is Fingerpaint Group?
Fingerpaint Group is a prominent healthcare marketing agency that integrates various life science solutions.
Who will lead Fingerpaint Medical?
Javeria Shahab will be leading Fingerpaint Medical, drawing on her extensive industry experience.
What changes has Fingerpaint Group implemented?
The company has unified several brands under the Fingerpaint Medical label to enhance service integration and innovation.
How does the rebranding affect clients?
The rebranding aims to strengthen service delivery and maintain high standards that clients expect from Fingerpaint Group.
What is the company's vision moving forward?
Fingerpaint Group seeks to continue evolving in the healthcare landscape, ensuring they meet the changing needs of their clients while driving innovation.
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