Ferrari Adjusts Commercial Strategies Amid Import Tariff Changes

Ferrari's Strategic Update on Commercial Policy
Ferrari N.V. (NYSE/EXM: RACE), a symbol of luxury and performance, recently announced an upcoming revision to its commercial policy amid evolving global trade conditions. With a keen eye on the potential implementation of import tariffs on EU vehicles entering the USA, Ferrari is committed to maintaining close communication with its valued clients.
Commitment to Clients and Pricing Structures
Ferrari reassures its customers that it remains dedicated to providing exceptional service and clarity during these changing circumstances. To uphold this promise, the company has outlined clear guidelines regarding pricing and order fulfillment of its exquisite automobile lineup.
Orders Before April 2025
For all models that are imported prior to April 2, 2025, the established commercial terms will stay consistent. This decision applies to all orders and includes the newly popular families of vehicles: the Ferrari 296, SF90, and Roma. Regardless of the import date for these models, clients can continue to expect the same terms.
Impact on Remaining Models
Conversely, for other Ferrari models, the introduction of new import regulations necessitates slight adjustments. These changes may be reflected in the pricing, with a maximum increase of 10 percent. This decision is made with careful consideration and in coordination with our dealer network to ensure transparency and fairness for our customers.
Financial Goals for 2025
Despite these market changes, Ferrari remains optimistic about achieving its financial targets for 2025. However, the company acknowledges a potential risk of a 50 basis points decrease in profitability margins, specifically concerning EBIT and EBITDA figures. This cautious outlook reflects Ferrari's ongoing analysis of market dynamics and consumer behavior.
Contact Information for Further Clarifications
Ferrari encourages anyone seeking further information to reach out to the Press Office. The contact details are as follows:
Ferrari Press Office
Phone: +39 0536 949337
Email: media@ferrari.com.
Frequently Asked Questions
What is the reason for Ferrari's policy update?
The update is in response to the potential introduction of import tariffs on EU cars entering the USA.
Will the pricing for all Ferrari models change?
No, pricing will remain unchanged for certain models ordered before April 2, 2025, and specific vehicles irrespective of their import date.
How will pricing be affected for other models?
Other models may see a maximum price increase of 10% due to the new import conditions.
What is Ferrari’s outlook for 2025?
The company is optimistic about its financial targets but acknowledges potential risks to profitability margins.
How can customers get more information?
Customers can contact the Ferrari Press Office directly via phone or email for additional inquiries.
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