Ferragamo Unveils Fiamma: A New Fragrance Journey
Ferragamo Introduces Fiamma: A Fragrance with Soul
A new iconic fragrance envisioned by Maximilian Davis.
Ferragamo proudly unveils Fiamma, marking the brand's first women's fragrance created under the creative direction of Maximilian Davis. This exquisite scent exemplifies a fresh and authentic embrace of the House's modern aesthetic, marrying sensual elegance with its rich heritage.
The name "Fiamma," meaning flame, symbolizes the internal drive that inspires and enlightens women, urging them to embody their best selves with renewed energy and vitality. This fragrance beautifully intertwines tradition and craftsmanship into an eclectic and captivating composition overflowing with rich nuances.
The Essence of Fiamma
An Elegant Presentation
The Fiamma bottle is a work of art, featuring a signature organic shape, finished in radiant, high-shine gold that captures essence and luxury. A striking cut-out detail on the cap echoes the devotion to artistry and tradition that Ferragamo is known for. Enhanced by a red logo that represents the flame of the Fiamma woman, along with an F-engraved cap, it stands as a remarkable statement piece.
Captivating Scent Profile
Fiamma, crafted in collaboration with esteemed perfumer Clement Gavarry, offers a delightful sensorial experience. The fragrance is an enchanting symphony of woody and floral notes, expressing the bold yet sophisticated essence of this Florentine brand. Beginning with the juicy sweetness of white pear, it harmonizes amber and spicy notes, allowing a vibrant floral heart of gardenia to unfold seamlessly with its creamy and green sensations.
Commitment to Sustainability
Ferragamo's dedication to the environment shines through Fiamma, made with over 80% biodegradable ingredients. The 100ml version is consciously designed to be fully refillable, encouraging a reduction in waste and promoting responsible consumption.
The Campaign Behind the Fragrance
Fiamma stars in an exclusive campaign set against the picturesque backdrop of Florence's enchanting hills, where the spirit of an everlasting legacy complements the charm of the city where Salvatore Ferragamo's dream first flourished. Through the lens of acclaimed photographer Mario Sorrenti, model Karolina Spakowski embodies Fiamma’s transformative beauty, showcasing lightness, positivity, and femininity interwoven with mesmerizing visuals.
Ferragamo Fiamma Eau de Parfum 3.4oz/100ml is priced at $140.
Ferragamo Fiamma Eau de Parfum 1.8oz/55ml is available for $105.
Ferragamo Fiamma Eau de Parfum 1.0oz/30ml is offered at $75.
About Inter Parfums, Inc.
Operating in the global fragrance business since 1982, Inter Parfums, Inc. engages in the production and distribution of an extensive range of prestige fragrance products under licensing agreements with various brand owners. The Company conducts its operations in two segments: European operations through their subsidiary, Interparfums SA, and U.S.-based operations through wholly owned subsidiaries in the United States and Italy.
The portfolio boasts notable brands including Abercrombie & Fitch, Anna Sui, Boucheron, Coach, and Ferragamo, among others. These products are widely distributed across 120 countries, supported by a diverse network of distributors. Inter Parfums, Inc. also holds several registered trademarks, including Lanvin and Rochas.
Frequently Asked Questions
What inspired the fragrance Fiamma?
The name Fiamma symbolizes the flame within women, encouraging them to express their best selves with energy and vitality.
Who designed the fragrance?
Fiamma was envisioned by Maximilian Davis, enhancing Ferragamo's modern aesthetic with a touch of elegance.
What are the pricing options for Fiamma?
The fragrance is available in three sizes: 3.4oz for $140, 1.8oz for $105, and 1.0oz for $75.
How does Fiamma reflect sustainability?
Fiamma is made with over 80% biodegradable ingredients and is designed to be fully refillable, reducing environmental impact.
Where is the marketing campaign for Fiamma set?
The campaign features picturesque locations in Florence, showcasing the heritage and charm of the brand and its legacy.
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