Exploring the Surge in Gym Memberships Across America

Overview of Gym Membership Growth in America
A recent report from the Health & Fitness Association reveals an encouraging trend in the fitness industry, stating that 77 million Americans—approximately 25% of those aged six and older—joined a gym, studio, or other fitness facilities in 2024. This significant figure signifies a broader interest in structured fitness routines, which has seen a notable increase of 20% in membership since 2019.
Rising Participation and Fitness Trends
The increase in gym memberships reflects a growing commitment among Americans to prioritize their health and well-being. When factoring in users who may not hold memberships, the total number of fitness enthusiasts nearly reaches 96 million, indicating that one in three Americans engage in fitness-related activities. This rise suggests a cultural shift towards more holistic health practices, as individuals seek diverse pathways—through gyms and outdoor activities—to achieve their fitness goals.
The Importance of Accessibility
While increased participation rates are promising, a significant portion of the population remains inactive and does not meet the recommended physical activity guidelines set forth by health organizations. Approximately 75% of Americans are falling short of these recommendations, showcasing a critical need for improved access to fitness resources and the elimination of barriers that hinder engagement in physical activity.
Addressing Financial Barriers to Fitness
Cost is one of the main reasons preventing individuals from joining gyms and participating in structured exercise programs. Even with the emergence of budget-friendly gym options, affordability continues to be a significant barrier. To address these challenges, initiatives like the Personal Health Investment Today (PHIT) Act have been proposed, seeking to allow individuals to use pre-tax income from Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) for fitness-related expenses such as memberships and classes.
PHIT Act: A Bipartisan Approach
The PHIT Act has gained considerable support from lawmakers across the political spectrum. Recent findings suggest that nearly 90% of Americans advocate for this initiative, recognizing its potential to enhance fitness accessibility. This measure aims to reposition health and fitness as essential components in improving the overall well-being of Americans.
Insights from the Health & Fitness Association
Liz Clark, president and CEO of the Health & Fitness Association, emphasizes the importance of the fitness industry's role in promoting public health. She states that these fitness centers not only foster physical well-being but also serve as hubs for community connection. Yet, the current economic landscape still presents hurdles for many trying to access these resources.
Key Findings from the Latest Report
The findings from the association’s report shed light on the current fitness landscape:
- Studios remain the most preferred type of fitness facility, with 23.1 million members in 2024, while fitness-only gyms have about 22.2 million members.
- Weekly attendance has stabilized to an average of 1.5 visits per week, a decline from 2.1 visits in 2019, as habits evolve in response to various fitness opportunities, including outdoor and home-based activities.
- The demographics of gym members are shifting; members are becoming younger, more diverse, and reflect broader social trends.
The Call for Industry-Wide Support
The Health & Fitness Association calls for concerted efforts from policymakers, employers, and healthcare leaders to recognize the integral role of fitness facilities in combating the physical inactivity crisis. A united front can facilitate the development of healthier communities across America.
About the Health & Fitness Association
The Health & Fitness Association stands as the premier global trade organization representing fitness facilities and suppliers. As advocates in the industry, they work tirelessly to provide a cohesive voice for health and fitness leaders while equipping millions with the necessary means to enhance their physical and mental health through exercise.
Established in 1981, the association publishes the monthly magazine Health & Fitness Business and organizes events such as The HFA Show and the European Congress. Follow the association for insightful updates across various social media platforms.
Frequently Asked Questions
What percentage of Americans belonged to a gym in 2024?
Approximately 25% of Americans aged six and older were gym members in 2024, amounting to about 77 million people.
What is the PHIT Act?
The PHIT Act is a proposed measure that would enable individuals to use pre-tax funds for fitness-related expenses, aiming to reduce financial barriers to gym memberships and classes.
Why are gym memberships increasing?
There is a growing cultural interest in health and fitness, as more Americans recognize the benefits of structured exercise and physical activity.
What challenges do Americans face regarding fitness?
Many Americans still do not meet physical activity guidelines, often due to barriers such as cost and accessibility to fitness facilities.
What role does the Health & Fitness Association play?
The Health & Fitness Association advocates for the fitness industry and provides resources and support to promote physical well-being across communities.
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