Exploring Lunar New Year 2025 Travel Trends with Trip.com

Lunar New Year 2025 Travel Insights

This year welcomes the Year of the Snake, symbolizing wisdom and transformation. As families and friends come together to celebrate Lunar New Year (LNY), there’s a noticeable shift in how people are choosing to travel. Instead of the usual destinations, many are prioritizing longer stays and unique experiences through their travels. Trip.com Group has shared valuable insights into this year's travel trends, showing how the spirit of LNY is impacting travel behaviors.

Cross-Border Travel on the Rise

Data showcases a significant increase in cross-border travel during LNY, with vacationers opting for extended breaks. As travelers combine public holidays with annual leave, they're creating opportunities for longer stays. In certain regions, such as the Chinese mainland, recent changes mean New Year’s Eve is recognized as a holiday, allowing extended time off with just minimal leave taken.

How Different Regions Are Celebrating

Korean travelers are also making the most of their holidays, taking just one day off for a nine-day escape, while those from Singapore can enjoy a five-day holiday with a single day of leave. With these schedules, average stay durations have increased by 10% during this festive time, showing a growing appetite for longer vacations.

Moving Beyond the Usual Destinations

Interestingly, travelers are more inclined to explore destinations beyond the typical tourist spots. There’s a noticeable increase in interest for longer-haul flights to lesser-known locations, particularly from markets like Malaysia and South Korea. These travelers are seeking hidden gems, moving away from the crowded landmarks in favor of enchanting spots such as Giza in Egypt and San Luis Obispo in the USA, known for their rich history and vibrant landscapes.

The Allure of Unique Experiences

Regions like Funabashi in Japan and Seremban in Malaysia are also seeing visitors drawn to their cultural uniqueness. The rise of these lesser-known cities in travel plans indicates a broader trend among tourists looking for authentic experiences that capture the essence of local culture.

Family Travel Becomes Central to Celebrations

The significance of family gatherings during LNY has also led to an increase in family-centered travel options this year. Cruises, in particular, are catching the attention of travelers, with data indicating a dramatic rise in family bookings aboard luxury cruise liners. Some of the top ports include Shanghai and Singapore, enticing families with amenities and activities that cater to all ages.

Emphasis on Memorable Experiences

Parents are especially eager to create lasting memories, leading to increased bookings at family-friendly attractions such as theme parks. Reports show a notable rise in children's tickets, with iconic places like Universal Studios Japan and aquariums becoming favorites among families wanting to share unique experiences together.

Balancing Premium Travel with Value

As travelers embrace the festive spirit, there’s a fascinating blend of premium and economical travel choices. Many are leaning towards booking 4 and 5-star accommodations to enjoy a plush experience without breaking the bank. Malaysian travelers particularly exemplify this trend, demonstrating a surge in booking luxury stays.

Exploring Alternative Accommodations

Alternative lodging options, such as traditional Ryokans in Japan, are also gaining popularity. They provide unique stays that blend comfort with cultural engagement, reflecting travelers' desire for authentic experiences this LNY.

Inbound Travel to China Surges

Moreover, the Chinese mainland is seeing a remarkable increase in inbound travel bookings. This year has recorded a staggering 200% growth compared to the previous year, demonstrating the attractiveness of Chinese destinations, especially for travelers from regions like South Korea and Malaysia.

Cultural Experiences on the Rise

Trips are predominantly centered around major cities like Shanghai and Beijing, which have showcased rich cultural offerings. Exciting new visa policies facilitating easier travel are further encouraging inbound tourism, complementing the burgeoning demand for cultural experiences among international visitors.

About Trip.com Group

Trip.com Group is an influential global travel service provider that encompasses several brands, including Trip.com, Ctrip, Skyscanner, and Qunar. Established in 1999 and publicly traded on NASDAQ since 2003, the group is focused on providing travelers with easy access to bookings, resources, and customer support 24/7 for a seamless travel experience.

Frequently Asked Questions

What are the main trends for Lunar New Year travel in 2025?

This year, travelers are opting for longer stays, exploring unique destinations, and embracing family-oriented travel.

Which regions are experiencing the highest growth in travel?

Travel to and from the Chinese mainland is surging, particularly from South Korea and Malaysia.

What types of destinations are popular this Lunar New Year?

Travelers are increasingly visiting lesser-known locations, moving away from traditional tourist hotspots.

How are families celebrating during the Lunar New Year?

Families are prioritizing group travel experiences, including cruises and visits to theme parks.

What accommodations are travelers choosing this year?

There’s a marked increase in bookings for premium hotels as well as alternative lodging like traditional Ryokans.

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