Experience MasterCraft's Exciting Activations at ACC 2025
MasterCraft Returns to the 2025 American Century Championship
MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT), is thrilled to announce its participation as the official sponsor of the upcoming American Century Championship in Lake Tahoe. This exciting event takes place from July 9, where MasterCraft will showcase its innovative lineup of premium towboats, including the all-new XStar 23 and XStar 25.
Exciting Activations and Highlights
As a proud sponsor for six consecutive years, MasterCraft seeks to elevate the championship experience with a series of exhilarating activations. Attendees can look forward to unique experiences, such as the highly anticipated $300,000 hole-in-one prize contest and an exciting national sweepstakes featuring brands like Travis Mathew, Ogio, and Callaway. Importantly, the Surf to Save Lives initiative returns, benefiting St. Jude Children's Research Hospital and highlighting the brand's dedication to giving back.
Unforgettable Prize Opportunities
A Hole-in-One Prize Like No Other
Contestants aiming for the coveted hole-in-one on Hole 12 will have the chance to win a stunning 2024 MasterCraft X24, valued at over $300,000. This incredible boat is designed for performance and luxury, featuring the powerful Ilmor Supercharged 6.2L engine, underwater lights, and premium interior finishes. As Krista Schipner, Vice President of Marketing at MasterCraft, puts it, "This boat isn’t just a prize—it’s a statement. One swing. One X24. One unforgettable win."
Exclusive Sweepstakes for Fans
The Travis Mathew x Callaway x MasterCraft Sweepstakes allows fans a shot at the ultimate ACC 2026 experience. With the sweepstakes running from June 30 to July 20, winners will gain all-access tickets to three tournament days, roundtrip airfare for two, a VIP boating session, and a Travis Mathew apparel collection valued at $1,000.
Philanthropic Efforts with Surf to Save Lives
In a bid to raise funds for St. Jude Children's Research Hospital, MasterCraft invites celebrities and athletes to log their on-water minutes behind MasterCraft boats during the event. Each minute logged contributes toward the brand's commitment to donate $75,000, with childhood cancer survivor and MasterCraft athlete Alexa Score leading the charge in raising awareness. Schipner emphasizes, "What makes this event truly special is our ability to unite performance with purpose. From hole-in-one dreams to on-water fundraising, this is what we stand for."
Showcasing Premium Boats and Partnerships
As part of the excitement, attendees can visit MasterCraft at Hole 17, where the XStar 23 and XStar 25 will be displayed alongside a Chevy Silverado. This showcase embodies the collaboration between MasterCraft and General Motors, underlining the high-performance characteristics shared between both brands. Visitors can learn about the cutting-edge technology that defines MasterCraft boats and discover what sets them apart in the industry.
Engaging On-Water Activations
After the championship event, MasterCraft will continue its presence in Lake Tahoe with two exclusive on-water activations:
- Monday, July 14: A VIP Demo Day at Lakeside Marina where enthusiasts can personally experience the new lineup through exclusive rides and product insights.
- Tuesday, July 15: The Let Her Rip clinic designed to empower women and girls on the water, featuring coaching from athlete Alexa Score, emphasizing skill and confidence-building.
To stay updated on all MasterCraft activations at the American Century Championship, be sure to visit MasterCraft.com and connect with the brand on social media platforms.
Frequently Asked Questions
What is the American Century Championship?
The American Century Championship is a premier celebrity golf tournament that raises funds for various charitable causes, held annually in Lake Tahoe.
What prizes can be won at the event?
Participants can win several prizes, including a 2024 MasterCraft X24 for scoring a hole-in-one and exclusive experiences through sweepstakes.
How does the Surf to Save Lives initiative work?
Surf to Save Lives allows athletes and celebrities to contribute logged minutes behind MasterCraft boats, which leads to financial donations towards St. Jude Children's Research Hospital.
Who can participate in the giveaways and activations?
All attendees of the American Century Championship can participate in activations and contests, provided they meet the entry requirements set by MasterCraft.
How can I learn more about MasterCraft's products?
More information on MasterCraft's product lineup, including specifications and features, can be found directly on their official website.
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