Expanding Horizons: Midland Advisory's Growth in Annuities

Midland Advisory's Focus on Annuity Sales Growth

Midland National Life Insurance Company is experiencing a significant boost in its annuity sales through its innovative Midland Advisory channel. This channel, launched a few years back, represents a strategic move to expand product offerings specifically for Registered Investment Advisors (RIAs). From the inception of Midland Advisory, they have introduced a range of new annuity products that have gained recognition and accolades within the industry.

Success in the Annuity Market

Bryce Biklen, Chief Distribution Officer, remarked on the outstanding performance of Sammons Financial Group's annuity products. He shared insights on how the company has witnessed remarkable growth in both product offerings and sales outcomes, particularly after entering the RIA channel via the Midland Advisory. This approach is uniquely tailored to satisfy the distinctive requirements of advisors and their clients, focusing on fee-only annuity products.

Market Trends Driving Growth

The Midland National strategy is not only focused on research and innovation but also on responding to current market trends. In recent times, clients have actively sought out stability in their investments, particularly through life insurance-backed annuity products, amid a turbulent economic climate. The strategic positioning of Midland Advisory in this growing annuity marketplace is proving to be pivotal.

Innovation in Product Development

One of the flagship products under the Midland Advisory umbrella is the Midland National Capital Income fixed index annuity (FIA). This particular product has consistently ranked as a leader in its class, illustrating the efficacy of their approach to providing comprehensive income solutions tailored for advisors and their clients. The ongoing commitment to product innovation remains strong, showcasing a proactive response to market needs.

New Product Launches and Offerings

In the year ahead, Midland National has plans to debut a registered index-linked variable annuity. This new offering is designed with a well-rounded selection of investment options, combining growth potential and protective features, making it an ideal solution for accumulation. Additionally, their recent multi-year guaranteed annuity has garnered attention from advisors seeking reliable income and growth strategies for their clientele.

Expanding the Team for Greater Impact

In line with their growth strategy, Midland Advisory is also expanding its team of experts. Recently, Kevin Sullivan took on the role of Associate Vice President and National Sales Manager. With an impressive background in financial services, including a previous position as Senior Vice President at a leading firm, he is poised to enhance Midland Advisory's sales and distribution strategies. This increased capability will enrich their offerings to financial advisors across the board.

The Importance of Strong Relationships

As Midland Advisory continues to grow, maintaining strong relationships with advisors is a priority. As stated by Biklen, the intention is to foster partnerships that enable advisors to access a diverse set of product options. This collaborative spirit is crucial in today’s climate, where advisors are looking for strong solutions to support their clients’ financial wellbeing.

Tailored Financial Solutions for Advisors

Midland Advisory is carving its niche within the competitive RIA marketplace. With a strategy grounded in providing tailored financial solutions, they cater specifically to the unique demands of advisors and their clients. This distinctive approach opens doors for advisors seeking financial products that not only perform well but also offer robust protection.

About Sammons Financial Group, Inc.

Sammons Financial Group is dedicated to empowering families and businesses by redefining financial futures. Their employee-owned structure, coupled with decades of expertise, positions them as a stable presence in the financial services landscape. With headquarters in the Midwest, they operate in multiple states, ensuring a broad reach and solid support for their clientele.

Midland Advisory, as part of Midland National Life Insurance Company, is at the forefront of delivering innovative retirement solutions directly tailored for registered investment advisors and their clientele.

Frequently Asked Questions

What is Midland Advisory's primary focus?

Midland Advisory primarily focuses on increasing annuity sales through the Registered Investment Advisor (RIA) channel, offering products tailored to advisors and their clients.

What type of products does Midland National offer?

Midland National provides a comprehensive suite of fee-only life insurance and annuity products, including fixed index annuities that have ranked high in their category.

How does Midland Advisory plan to innovate?

Midland Advisory is committed to continuously developing new products that meet the dynamic needs of advisors and their clients, with an emphasis on innovation in product features.

Who is leading the Midland Advisory team?

Kevin Sullivan has recently joined the team as Associate Vice President and National Sales Manager, bringing a wealth of experience to enhance their sales strategy.

How does Midland Advisory address market trends?

Midland Advisory responds to market trends by tailoring their offerings to meet the stability needs of clients seeking reliable investment options in the current economic landscape.

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