Exciting Partnership Between Alton Industry and JMR for 2025

Exciting Collaboration for the 2025 Racing Season
Alton Industry LTD Group is thrilled to announce a strategic partnership with Johor Motorsports Racing (JMR) for the upcoming racing season of 2025. This collaboration is a significant milestone, emphasizing both companies' dedication to performance and innovation in the motorsports arena. By working together, Alton strengthens its commitment to advanced technology and high-performance solutions, reinforcing its position within the global marketplace.
An Unforgettable Announcement
The partnership was officially formalized at the pre-season testing event held at the Sepang International Circuit. This momentous occasion marks the beginning of an exhilarating season filled with competition and innovation. Alton's backing of JMR not only supports their racing efforts but also aligns with Alton's broader strategy of growth, notably through the establishment of a new manufacturing and research facility in Johor Bahru, enhancing their presence in the region.
Pioneering Innovation and Performance
Alton stands out as a leader in vertically integrated manufacturing, dedicated to engineering and distributing top-tier performance-driven products across various sectors. Their dedication to innovation fuels collaborations with partners who share the same pursuit of excellence. Working with JMR enhances Alton’s mission to deliver precision-engineered solutions that elevate performance both on and off the racing track.
Leadership Insight
Michael Roach, Alton's Executive Vice President for Global Sales & Marketing, expressed his excitement about the partnership, stating, "We are proud to partner with Johor Motorsports Racing for the upcoming season. Their passion for excellence and constant drive for improvement reflects the core values that define Alton. With our new center in Johor Bahru, this partnership significantly strengthens our investment in the area. We eagerly anticipate achieving great successes together with JMR."
A Mutual Commitment to Success
As part of the sponsorship, Alton’s branding will be prominently featured on JMR's Chevrolet Corvette Z06 GT3.R racing vehicles, on the team’s garage, in outdoor advertising, and across digital platforms. This collaboration promises extensive visibility throughout the 2025 racing season, benefiting both partners immensely.
Welcoming the Partnership
JMR’s President and Principal Driver, Prince Jefri Ibrahim, wholeheartedly welcomed Alton’s support and highlighted the mutual commitment to excellence shared by both organizations. The collaboration underlines their shared vision for success in the competitive racing landscape.
Launching the 2025 Season
JMR will kick off the 2025 season on April 7, unveiling their new livery, driver lineup, and race calendar at a special event. This launch event promises to set an exciting tone for the season ahead, displaying the determination and spirit of the JMR team.
About Alton Industry LTD Group
Alton Industry LTD Group is a prominent vertically integrated manufacturing firm known for engineering, designing, and distributing a wide range of high-quality, performance-driven products across several markets. The company emphasizes innovation and technology, expecting to empower everyday activities with premium solutions. As a trusted licensee for Stanley Black & Decker, Alton works collaboratively to bring groundbreaking products to market, ensuring exceptional quality and performance from concept through promotion.
Engage With Alton
Stay connected with Alton through their social media platforms:
Instagram: Alton_643
Facebook: Alton Industries
LinkedIn: Alton Industry LTD
EU LinkedIn: Alton Europe B.V.
Frequently Asked Questions
What is the main purpose of the Alton and JMR partnership?
The partnership aims to enhance brand visibility and support high-performance racing through a strategic sponsorship for the 2025 season.
Where will Alton's new facility be located?
Alton's new manufacturing and research facility is set to open in Johor Bahru, strengthening their operations in the region.
What kind of products does Alton Industry specialize in?
Alton specializes in high-performance products across various industries, focusing on engineering and design to meet the demands of its partners.
When does JMR officially start its 2025 season?
The official launch of JMR's 2025 season will take place on April 7.
How can I follow Alton’s updates and news?
You can follow Alton on their social media channels like Instagram, Facebook, and LinkedIn for the latest updates.
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