Exciting Leadership Changes at Hiab to Drive Growth

Transformations at Hiab: New Leadership Appointments

Hiab Corporation is thrilled to announce recent executive changes as part of its dynamic leadership strategy. These appointments mark a significant evolution in the company’s operations and direction, ensuring it remains a leader in the on-road load-handling solutions market.

Meet Hiab's New Leaders

Beginning November 1, 2025, Jenny McGeough will take the helm as the President of Loader Cranes, Heavy and Superheavy. This role is crucial as Hiab aims to enhance its product innovation and customer satisfaction. McGeough is well-equipped for this challenge, bringing extensive experience from her previous leadership positions in reputable international industrial engineering companies.

Interim Leadership Transition

During this transition, Marcel Boxem will continue to lead as VP of Sales & Product Management for Loader Cranes, Heavy and Superheavy. His expertise will ensure that operations remain smooth during this leadership change, creating stability as the company welcomes new strategies and insights.

Focus on Business Excellence

Moreover, Kimberly Allan has been named the Executive Vice President of Business Excellence. Starting October 1, 2025, she will spearhead vital initiatives aimed at driving improvements across various operational areas. Allan replaces a former leadership position held by President and CEO Scott Phillips. Her track record of success in managing transformative improvement projects in leading organizations makes her an invaluable asset to Hiab's executive team.

Continued Commitment to Core Values

Kimberly’s appointment also allows Sanna Ahonen to refocus on her essential contributions, particularly in mergers and acquisitions, strategy, and sustainability. Her realignment underscores Hiab's commitment to these core areas, ensuring that the company remains aligned with its long-term vision and goals.

Leadership Team Overview

With these recent changes, Hiab's leadership team will now consist of dynamic individuals focused on steering the company towards future growth. The complete list includes:

• Scott Phillips - President and Chief Executive Officer (CEO)
• Mikko Puolakka - Executive Vice President (EVP), CFO
• Michaël Bruninx - President, Services
• Hermanni Lyyski - President, Demountables and Defence
• Jenny McGeough - President, Loader Cranes, Heavy and Superheavy
• Barry McGrane - President, Truck Mounted Forklifts
• Martin Saint - President, Tail Lifts
• Magdalena Wojtowicz-Tokarz - President, Loader Cranes, Light and Medium
• Sanna Ahonen - Executive Vice President (EVP), Strategy and Sustainability
• Kimberly Allan - Executive Vice President (EVP), Business Excellence
• Ghita Jansson-Kiuru - Executive Vice President (EVP), People and Culture
• Birgitte Skade - Executive Vice President (EVP), Marketing and Communications
• Taina Tirkkonen - Executive Vice President (EVP), General Counsel

Hiab's Commitment to Sustainability and Innovation

With these strategic appointments, Hiab reinforces its dedication to both leadership excellence and sustainability in the industry. As a pioneer in smart load-handling solutions, Hiab thrives on providing exceptional service to its customers globally, facilitated by a robust network of 3,000 sales and service locations.

In 2024, Hiab reported continuing operations sales nearing EUR 1.6 billion, boosting its workforce to over 4,000 employees worldwide. This growth reflects the company's focus on customer experience and employee engagement, crucial for their long-term strategy.

Future Directions for Hiab

As Hiab embarks on this new chapter, there is excitement surrounding the fresh perspectives that Jenny McGeough and Kimberly Allan will bring to the leadership team. By nurturing talent and fostering innovation, Hiab aims to continue its international growth trajectory, delivering smart solutions tailored to customer needs, and reinforcing its presence across various markets.

Frequently Asked Questions

Who are the new leaders appointed at Hiab?

Jenny McGeough has been appointed as President of Loader Cranes, Heavy and Superheavy, and Kimberly Allan as Executive Vice President of Business Excellence.

When will these changes take effect?

Jenny McGeough's appointment is effective November 1, 2025, while Kimberly Allan will start her role on October 1, 2025.

What is the purpose of these leadership changes?

These changes aim to drive operational excellence, enhance product innovation, and ensure strategic alignment with Hiab's core values.

Who will take over Kimberly Allan's previous responsibilities?

Scott Phillips held the position of Executive Vice President, Business Operations Development, on an interim basis prior to Allan’s appointment.

How does Hiab plan to continue its growth?

By focusing on innovative leadership and enhancing customer experience, Hiab aims to maintain its leading position and address market needs effectively.

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