E.W. Scripps Company Appoints Tony Lamerato as New VP
E.W. Scripps Company Announces New Leadership Appointment
The E.W. Scripps Company (NASDAQ: SSP) has recently made a significant move within its ranks by appointing Tony Lamerato as the vice president of local media sales. This transition highlights the company's commitment to enhancing its revenue strategy and business development across over 60 local television stations.
Driving Revenue Strategy in Local Markets
In his new role, Tony Lamerato will be responsible for formulating key revenue initiatives targeted at Scripps' local advertising markets. His focus will encompass monetizing the vast sports inventory while empowering local sales teams to foster growth in their respective communities.
Experience and Contributions to Scripps
Having joined Scripps in 2016, Lamerato brings a wealth of experience from his previous role as the vice president of sports revenue and sponsorships. In this position, he expertly managed revenue and sponsorship strategies for Scripps Sports, which entailed cultivating relationships and negotiating favorable advertising opportunities with local sports partnerships such as the Big Sky Conference and several NHL teams.
A Proven Track Record in Sales
His extensive background is further solidified by his prior position as senior director of revenue strategy within Scripps' Local Media division. Additionally, Lamerato has previously excelled as the director of sales for both WXYZ and WMYD, Scripps' ABC and independent stations. His prior experience at Fox Sports Detroit as a local sales manager also contributed significantly to his expertise.
Leadership Insights from Brian Norris
The chief revenue officer of Scripps, Brian Norris, praised Lamerato, stating, "Tony is a proven sales leader who goes the extra mile to deliver the best results for both our Scripps teams and our advertisers. His expertise will undoubtedly play a crucial role in our strategy to build lasting connections with our audience and clients across all platforms."
Community Involvement and Educational Background
Beyond his corporate responsibilities, Lamerato also engages with his community. He serves as the vice chairman of the board of directors for Diversified Members Credit Union and holds a position on the board of the Michigan Association of Broadcasters.
He earned his bachelor's degree in business administration and sports management from Aquinas College, further demonstrating his dedication to the industry and community empowerment.
About E.W. Scripps Company
As one of the nation's most significant local TV broadcasters, The E.W. Scripps Company, with ticker symbol NASDAQ: SSP, continues its mission to provide quality and objective local journalism across more than 60 stations in over 40 markets. With a rich history dating back to 1878, Scripps has established itself as a leader in broadcasting, also reaching audiences nationally through its news outlets such as Scripps News and Court TV, along with popular entertainment stations like ION and Bounce.
Frequently Asked Questions
Who is Tony Lamerato?
Tony Lamerato is the newly appointed vice president of local media sales at The E.W. Scripps Company, responsible for revenue generation across local television stations.
What is Lamerato’s professional background?
Prior to his new role, Lamerato held various positions in Scripps, including vice president of sports revenue and senior director of revenue strategy.
What will Lamerato focus on in his new position?
He will focus on driving revenue initiatives across Scripps’ local advertising markets and enhancing growth for local sales teams.
What is the mission of E.W. Scripps Company?
Scripps aims to deliver quality, objective local journalism and build connections within the community through its extensive broadcast network.
How many television stations does Scripps operate?
The E.W. Scripps Company operates over 60 local television stations across more than 40 markets in the United States.
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