Evive Brands Strengthens Market Presence with New Acquisition
Evive Brands Expands Its Reach in Home Services
Evive Brands, a dynamic community of top-notch, service-oriented franchise brands, has made significant strides in the home-services sector with the acquisition of Maid Brigade. This renowned residential and commercial cleaning franchisor operates over 280 franchised locations across the region, enhancing Evive Brands' capabilities and market presence.
Acquisition Highlights
The incorporation of Maid Brigade into Evive Brands marks a substantial expansion of their service offerings. The thoroughness and professionalism that Maid Brigade has maintained since its inception in 1979 is part of what makes this acquisition noteworthy. Ryan Parsons, the CEO of Evive Brands, expressed excitement about this new partnership, noting the extensive trust and reputation Maid Brigade has built over decades.
Expert Leadership
Heading Maid Brigade is Raychel Leong-Sullins, who brings strong leadership qualities to the table. Her dedication to excellent service and commitment to community values make her an ideal partner for Evive Brands. The partnership is envisioned not just to increase revenue but also to refine marketing strategies to facilitate extensive growth for Maid Brigade. Raychel stated, “Our PUREcleaning® system sets the standard for eco-friendly, people-first cleaning.”
Vision for Future Growth
Maid Brigade’s successful model will remain intact, operating under its established name while fostering innovation and growth through strong leadership. Integration strategies will focus on technology enhancements, improved training, and shared marketing resources, creating mutual benefits for all franchise owners involved.
Market Trends and Opportunities
The cleaning services market is rapidly evolving towards healthier and environmentally responsible solutions. With the combined strengths of both companies, there's a promising outlook for future development within current and new markets. Soon, franchise development initiatives and cross-promotional programs will be introduced, broadening customer reach and brand visibility.
About Evive Brands
Evive Brands is committed to enhancing the well-being of families through a diverse portfolio of service-oriented franchise brands. Their collection includes Executive Home Care, Assisted Living Locators, Grasons, The Brothers That Just Do Gutters, and now Maid Brigade, collectively representing close to 1,000 franchise locations. The organization not only aims to provide excellent service but also focuses on community engagement and satisfaction.
About Maid Brigade
Maid Brigade stands out as a reputable name in the cleaning industry, recognized for its proprietary PUREcleaning® system that emphasizes non-toxic cleaning solutions. With a significant presence across multiple locations, Maid Brigade has consistently been acknowledged as a top franchise choice, offering essential tools for aspiring entrepreneurs to establish and grow viable businesses.
Frequently Asked Questions
What did Evive Brands acquire recently?
Evive Brands recently acquired Maid Brigade, enhancing its service offerings in the home-services market.
How many locations does Maid Brigade have?
Maid Brigade operates over 280 franchise locations across the region.
Who leads Maid Brigade after the acquisition?
Raychel Leong-Sullins continues to lead Maid Brigade, focusing on product innovation and franchise growth.
What is the focus of Evive Brands?
Evive Brands focuses on improving client well-being through a range of service-oriented franchises.
What is PUREcleaning®?
PUREcleaning® is Maid Brigade's eco-friendly cleaning system that aims to provide a healthier clean for homes and businesses.
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