European Wax Center Introduces First Full-Body Deodorant
European Wax Center's New All Over Deodorant Launch
European Wax Center, Inc. (NASDAQ: EWCZ) is revolutionizing personal care with the introduction of its All Over Deodorant. This innovative product is designed for full body use, providing a premier solution for odor control while also enhancing skin smoothness and reducing hair thickness.
Comprehensive Odor Protection
The EWC TREAT® All Over Deodorant represents a significant advancement in body care. Unlike traditional deodorants that focus exclusively on underarms, this cream deodorant delivers long-lasting odor-neutralizing action across the entire body, including underarms, the bikini area, inner thighs, chest, and feet. Its unique formula is aluminum-free and pH balanced, ensuring that it's suitable for even the most sensitive skin.
Luxurious Sensory Experience
Lightly scented with a refreshing blend of bergamot, orange blossom, and sage, the deodorant is crafted with skin-loving ingredients that help maintain freshness and confidence throughout the day. Its formulation includes:
- Glycolic Acid (AHA): Neutralizes odor and gently exfoliates the skin.
- Prebiotics: Support and enhance the skin's natural microbiome.
- Narcissus Bulb Extract: A naturally derived ingredient from daffodils that aids in visibly reducing hair thickness.
Commitment to Skin Wellness
According to Katie Mullen, Chief Commercial Officer of European Wax Center, "We're excited to broaden our EWC TREAT® line with this All Over Deodorant. Our goal with this product is to provide guests with clean, effective solutions that extend beyond just deodorizing the underarms." This clinically tested formula embodies their ongoing dedication to body grooming and customer comfort.
Environmentally Conscious Ingredients
The EWC TREAT® All Over Deodorant is made without aluminum, sulfates, parabens, or phthalates. This focus on avoiding harmful ingredients makes it an excellent choice for individuals looking to maintain their natural skin health while enjoying an effective deodorant. Moreover, it does not leave stains on clothing, catering perfectly to the multitasking individual.
Available Now for Purchase
The EWC TREAT® All Over Deodorant is priced at $18 and can be found on the official European Wax Center website and at numerous European Wax Center facilities across the country. This expansion signals a commitment to delivering versatile products that cater to a broad range of customer needs.
About European Wax Center
European Wax Center, Inc. (NASDAQ: EWCZ) stands as the leading franchisor and operator in the realm of out-of-home waxing services in the country. Each year, their centers perform over 23 million services, ensuring guests receive top-tier personal care administered by skilled professionals in clean, private environments. The brand is continuously innovating within the industry, utilizing a specially formulated Comfort Wax® that prioritizes the client experience. European Wax Center's values focus on community, integrity, guest satisfaction, and enjoyment, establishing them as a certified great place to work. Founded in 2004, it has expanded to over 1,000 centers across 44 states, achieving impressive sales of $951 million in the previous fiscal year.
Frequently Asked Questions
What makes the EWC TREAT® All Over Deodorant unique?
The deodorant is designed for full body use and incorporates skin-loving ingredients that not only neutralize odor but also enhance skin smoothness.
Can the deodorant be used on sensitive skin?
Yes, it is formulated to be pH balanced and has been tested for safety on sensitive skin areas.
What are the key ingredients in the deodorant?
Key ingredients include Glycolic Acid, Prebiotics, and Narcissus Bulb Extract, all of which have specific benefits for the skin.
Where can I purchase the deodorant?
The EWC TREAT® All Over Deodorant is available for $18 at European Wax Center locations and on their official website.
Is the deodorant environmentally friendly?
Yes, it is free from aluminum, sulfates, parabens, and phthalates, aligning with environmentally conscious practices.
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